A QR Code is a matrix barcode that can be read with a smart phone. It directs the user to a specific location of your choosing. You can create a QR code to quickly link a user to your website, social media account, phone number, email or countless other options.
People ask us all the time, “Why should we use QR codes as a part of our marketing mix?” I think this infographic can give you some insight to make the decision for yourself. The main thing I would like to point out is that your target audience (women ages 35-44) are the main users of QR codes, so it may be worth it.
Also, remember that people are expecting something in return for scanning the code. Whether it’s a discount or special offer, make sure that you make the scan worth their time.
If you decide that you’d like to give QR Codes a try, the good news is that creating one is completely do-it-yourself. We recommend using QR Stuff , which is a free service that allows you to select the data type, content and color of the code. But a little tip from us: black is the way to go. We tested a few colors, but black codes are the easiest for a mobile device to read.
Placing codes around your event is a great way to get people to interact with you while they are on your event grounds. You could offer a scavenger hunt where each codes provides a clue to the next location. Maybe you could direct users to an secret page on your website where they can find a coupon from a vendor. The options are endless, so just use your imagination!
