Welcome, to the George H. Henderson Jr. Exposition Center in Lufkin, Texas! With such events as youth fairs, high school rodeos, music festivals and community fundraisers, we’re thrilled to have this group added to the growing list of Saffire clients.
Welcome, to the George H. Henderson Jr. Exposition Center in Lufkin, Texas! With such events as youth fairs, high school rodeos, music festivals and community fundraisers, we’re thrilled to have this group added to the growing list of Saffire clients.
Continuing in the spirit of rodeos, the Pony Express Days PRCA Rodeo, in Eagle Mountain City, UT has also joined the Saffire Team! Named “Best Small Rodeo” by the PRCA Wilderness Circuit in 2011 and 2012, Pony Express Days is proving to be a rising star in the world of rodeo.
Continuing in the spirit of rodeos, the Pony Express Days PRCA Rodeo, in Eagle Mountain City, UT has also joined the Saffire Team! Named “Best Small Rodeo” by the PRCA Wilderness Circuit in 2011 and 2012, Pony Express Days is proving to be a rising star in the world of rodeo.
We are so proud to announce Pendleton Round-Up as a new Saffire client! This historic event, steeped in tradition, marks our first event in the state of Oregon, which holds a special place in our Saffire hearts.
We are so proud to announce Pendleton Round-Up as a new Saffire client! This historic event, steeped in tradition, marks our first event in the state of Oregon, which holds a special place in our Saffire hearts.
Did you know there is a way your customers can ensure they don’t miss your Facebook posts, without having to check your page? It’s true! Previously, when you “Liked” a Facebook page, their stories would appear in your news feed. Facebook tracked how often you “liked” or “commented” on those posts, and if you didn’t … Continue reading “Increase Your Event’s Facebook Visibility”
Did you know there is a way your customers can ensure they don’t miss your Facebook posts, without having to check your page? It’s true!
Previously, when you “Liked” a Facebook page, their stories would appear in your news feed. Facebook tracked how often you “liked” or “commented” on those posts, and if you didn’t interact with them, it would start to weed that business’ stories out of your feed.
This is especially damaging to those of us in the events industry, whose posts are really most pertinent for a short period of the year. Our customers’ inactivity in December shouldn’t reflect poorly for a June or September event.
Now you can encourage customers to select “Get Notifications” when they like your page so you don’t have to rely on your stories showing up in their news feeds. To see this option, they just hover over your Like button.
Continue reading “Increase Your Event’s Facebook Visibility”
The marketing activity that is most closely tied to making a sale is: A) A billboard on a busy street B) A post on Facebook C) An email sent at the right time Despite most event managers’ comfort level with traditional media and their love affair with social media, email remains a key component of … Continue reading “A Tried and True Way to Make More Money for Your Event”
The marketing activity that is most closely tied to making a sale is:
A) A billboard on a busy street
B) A post on Facebook
C) An email sent at the right time
Despite most event managers’ comfort level with traditional media and their love affair with social media, email remains a key component of any online marketing plan. At Saffire, we have a favorite phrase, “predictive of a sale.” And email is, you guessed it, predictive of a sale. In fact, your highest revenue days will be the days you send email… even more so than when you post on Facebook!
How can you make sure your email is successful? And what does successful even mean?
First, you have to send to a big list. So make sure you promote your email list on every page of your website, as well as everywhere else you can think of. You might even consider having a contest among people who sign up for email during a certain people.
Second, your email has to be opened. To be opened, it needs to have a compelling subject line, it needs to come from someone they’ve heard of, and it has to be sent at the right time. The ideal time is generally felt to be mid-morning on Tuesday, but there is some new data out that suggests the highest open rates may be 8-9 am and 3-4 pm.
Why? The majority of emails sent are opened within an hour. Think about your day. You probably check email before 8 am, and therefore an email sent after this time won’t get lost in the shuffle. Sending at 3 pm is probably the latest you’ll want to try, since by 4 pm, people are thinking about heading home, eating dinner, etc.
Third, your email has to be clicked. Many events tell “the whole story” in their email. This is a mistake. Your goal is for people to click your email, go to your website, where they look around and possibly even buy (you sell online, don’t you?).
That’s it. Those are the nuts and bolts. Now you just have to come up with compelling messaging. Stay tuned! We’ll be sharing messaging ideas in future articles.
If you’re interested in talk to us about email or online marketing your event in general, please drop us a line at info@saffireevents.com or call 512-430-1123.
We are so thrilled to have another event join the Saffire Family, the Benton-Franklin Fair & Rodeo! This fair has hosted some great country singers, including Johnny Cash, The Mamas and the Papas, Buck Owens and many more! We can’t wait to see who they can snag this year when the Fair and Rodeo runs … Continue reading “Welcome Benton-Franklin Fair & Rodeo”
We are so thrilled to have another event join the Saffire Family, the Benton-Franklin Fair & Rodeo!
This fair has hosted some great country singers, including Johnny Cash, The Mamas and the Papas, Buck Owens and many more!
We can’t wait to see who they can snag this year when the Fair and Rodeo runs August 20th through the 24th of 2013!
Welcome to “Wyoming’s Oldest and Largest County Fair,” Laramie County Fair! Located at Frontier Park in Cheyenne, Wyoming, this fair is Saffire’s first event in Wyoming. This is very exciting for us to mark a new state on the map. We are so thrilled to provide Laramie with a beautiful website to see what kind … Continue reading “Welcome Laramie County Fair”
Welcome to “Wyoming’s Oldest and Largest County Fair,” Laramie County Fair!
Located at Frontier Park in Cheyenne, Wyoming, this fair is Saffire’s first event in Wyoming. This is very exciting for us to mark a new state on the map.
We are so thrilled to provide Laramie with a beautiful website to see what kind of an impact their new site will have on their attendance and online presence.
The new year is already looking great for us as we welcome our first events of 2013, East Texas State Fair & Park of East Texas. We are so thrilled to have them joining the Saffire community. What’s even more exciting is we have already created a site for their Twas the … Continue reading “Welcome East Texas State Fair & Park of East Texas”
The new year is already looking great for us as we welcome our first events of 2013, East Texas State Fair & Park of East Texas. We are so thrilled to have them joining the Saffire community.
What’s even more exciting is we have already created a site for their Twas the Lights Before Christmas Festival!
The East Texas State fair in Tyler will bring fun and joy Friday, September 20 thru Sunday, September 29 with their Creative Arts, Hay Show & Auction and many more events.
Using your computer: Remember when Facebook only allowed for one photo upload at a time to your Timeline? Well now they have made your life easier with the new Drag and Drop photo upload tool. Steps to dragging and dropping your photos onto your timeline: Open the folder where your pictures are located on your … Continue reading “Facebook Creates Drag and Drop Feature for Multiple Photo Upload”
Using your computer:
Remember when Facebook only allowed for one photo upload at a time to your Timeline? Well now they have made your life easier with the new Drag and Drop photo upload tool.
Steps to dragging and dropping your photos onto your timeline:
I tried clicking on the image of the camera (as shown below) and it opened my gallery folder but WON’T allow me to drag and drop photos that way. I would suggest not clicking the camera image, but rather dragging and dropping your photos by opening up your gallery folder first.
NOTE: This feature will NOT add them to a photo album. This is simply a Facebook post on your timeline.
Using your smartphone:
This drag & drop feature has not been added to the Facebook App for mobile use. However, I do use an Android smartphone, and have learned that if I go to the Facebook App for Androids and click on the photo tab at the top, it brings up all my photos from my phone’s gallery with check boxes; allowing me to upload multiple photos at once! This is excellent, because I am no longer staring at my phone missing out on the action waiting to see if my picture has uploaded so I can upload another one.
Increase Event Revenue with Better Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/377096254 Are you a Saffire client? Well, what are you waiting for!? This is your chance to find out what Saffire is all about and why so many fairs, festivals and rodeos around the country are joining our … Continue reading “Join our Free Webinar: “Increase Event Revenue with Better Online Marketing””
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