When you hear the word hashtags, do you dream of a new delicious, bite-size breakfast treat? Or do you think of categorizing messages on Twitter? The # symbol, called a hashtag, is used to mark keywords or topics in a tweet (e.g., #mybigevent). Twitter didn’t create hashtags; they were created organically by users as a … Continue reading “#Hashtags – They’re not just for breakfast anymore”
When you hear the word hashtags, do you dream of a new delicious, bite-size breakfast treat?
Or do you think of categorizing messages on Twitter?
The # symbol, called a hashtag, is used to mark keywords or topics in a tweet (e.g., #mybigevent). Twitter didn’t create hashtags; they were created organically by users as a way to categorize messages.
By clicking on a hashtagged word in any message, it will show you all messages marked with that same hashtag. So you can easily see all the posts on that topic. And anyone that does a search for that hashtag may find your Tweet.
Here are four things to remember to successfully use hashtags in marketing.
1) Be Unique
Hashtags are a great way to engage your customers about your event and allow them to engage with each other. Using your event’s name or a common abbreviation may be a good start, but try to pick something unique and specific.
For example, #SEwebinar allows us to focus in on the specific topic of webinars rather than just using #SaffireEvents for everything. It will also allow others to search for a specific topic much easier too. You wouldn’t want to promote a contest and then make your participants wade through all your other tweets in order to find the contest updates. Continue reading “#Hashtags – They’re not just for breakfast anymore”
