We had the pleasure of getting to know the Volusia County Fair team at the Florida Federation of Fairs & Livestock Shows Convention in Naples, FL this past May and we hit it off from the start! We’ve been following their social media for a while now so it was fun to put a … Continue reading “Welcome to The Volusia County Fair!”
We had the pleasure of getting to know the Volusia County Fair team at the Florida Federation of Fairs & Livestock Shows Convention in Naples, FL this past May and we hit it off from the start! We’ve been following their social media for a while now so it was fun to put a face with all the interesting fun facts we had been seeing on Twitter and Facebook. We can’t wait to help them create a site that they can manage on their own, at any time and from any place. Welcome to the Saffire Team!
The NILE wasn’t our only Montana client for long, as The Mate Show signed on at the same time. It is the largest agricultural trade show in Montana, and works in partnership with the NILE. We’re proud to be doing two sites for this fantastic team! Welcome!
The NILE wasn’t our only Montana client for long, as The Mate Show signed on at the same time. It is the largest agricultural trade show in Montana, and works in partnership with the NILE. We’re proud to be doing two sites for this fantastic team! Welcome!
We first met the NILE group at NALS&RMA in Billings, MT 3 years ago, and have enjoyed seeing them annually ever since! They’re dedicated to the promotion of livestock promotion, agricultural education, and respect for our western tradition, and we know that fits right in line with our other Saffire clients. They also represent our … Continue reading “Welcome to The Northern International Livestock Exposition!”
We first met the NILE group at NALS&RMA in Billings, MT 3 years ago, and have enjoyed seeing them annually ever since! They’re dedicated to the promotion of livestock promotion, agricultural education, and respect for our western tradition, and we know that fits right in line with our other Saffire clients. They also represent our first client in Montana which we couldn’t be more excited about. Welcome to the team!
Twitter adds Analytics to Track Performance (and it’s free) Twitter has had analytics for any advertising that you may have done on their platform, but now they have opened up those tools for use with your regular tweets and to look at your followers in more depth. To access the analytics, go to ads.twitter.com – … Continue reading “Facebook, Twitter and Instagram Adding New Tools”
Twitter has had analytics for any advertising that you may have done on their platform, but now they have opened up those tools for use with your regular tweets and to look at your followers in more depth.
To access the analytics, go to ads.twitter.com – the advertising platform on twitter. Login using your Twitter account login. You will click on the Analytics tab on the left part of the navigation. You can select either Timeline Activity or Followers. (Followers only provides information when you have a large enough group of followers.) Selecting Timeline Activity displays a dashboard like this:
You can choose to view All, Best or Good. Best shows you the top 15% of tweets with some level of engagement within the date range you are viewing. Good shows the top 66% of tweets with some level of engagement within the date range.
You can now easily gauge referrals now since the tool shows you how many people clicked on a link in your tweet. You can even download the data as a CSV file to track behavior over a longer period of time and use it to build compare with other tools and data.
As Twitter continues to figure out ways to make money with advertising and other options, I’m certain that the analytics will get more extensive, but this at least gives a nice, easy way to track performance and help determine engagement with your tweets. And best of all, it’s free.
Facebook has stated that they will be rolling out more features to help surface the larger conversations and topics that people are talking about. The first of these will be the use of hashtags.
Thankfully if you have already been using hashtags on Twitter, Instagram, Pinterest, etc., you will just continue those same efforts now on Facebook. They will be used the same way to add context to your post or indicate that it is part of a larger conversation. (If you haven’t started using hashtags, see our blog post, Hashtags – They’re not just for breakfast anymore, to help you get started.)
According to Facebook you can:
As always, you control the audience for your posts, including those with hashtags.
As an event marketer, the benefits are that you now can begin to see similarities and differences in the behaviors around your conversations across all of your primary social media efforts. #lovesimplification
Instagram launched an update for their app which now includes video support. The new feature allows you to take video from 3 seconds to a maximum of 15 seconds, apply filters similar to how you have always done with photos and share out on Instagram and other social site. Another cool feature is built-in image stabilization to take out the jitters from moving your cell phone around. You can select a still image from within your video to represent it rather than being stuck with just the first frame.
We had mentioned Vine, Twitter’s 6 second video sharing service, a while back. This is Facebook/Instagram’s competitive response. With as popular as Instagram has become, I’m sure this will take off like crazy.
Techcrunch put together a nice comparison on Vine and Instagram:
The great thing for events is that rather than adding yet another social site, you simply can start sharing more rich content with the same services that you likely have been focused on.
The Children’s Center of Clackamas County has become the latest organization to join the Saffire movement! We’ve worked with them for several years, and they were so excited about Saffire and the control it will give them to manage their own website and content, they just couldn’t wait any longer to make the switch. Our … Continue reading “Welcome Children’s Center!”
The Children’s Center of Clackamas County has become the latest organization to join the Saffire movement! We’ve worked with them for several years, and they were so excited about Saffire and the control it will give them to manage their own website and content, they just couldn’t wait any longer to make the switch. Our team believes in the mission of The Children’s Center, which is a medical evaluation center for children suspected to be victims of abuse or neglect. Children are referred to the Children’s Center from law enforcement agencies, child protective workers, parents, teachers, doctors and others concerned for the welfare of a child.
It is our hope that Saffire can help make a difference in the professional lives of the dedicated staff at the Children’s Center to help free them to focus on much more important and vital parts of their day, providing care to the children of our community. We are humbled by their courage and inspired by the size of their hearts!
One of the best things about working with events is seeing all the fantastic photos from each event. It truly makes you feel like you are at the event while visiting the website. As we have touched on before, Pinterest can be another fantastic way to showcase your event photos and attract potential customers. Mom’s … Continue reading “6 Key Metrics to Track with Pinterest’s New Analytics”
One of the best things about working with events is seeing all the fantastic photos from each event. It truly makes you feel like you are at the event while visiting the website. As we have touched on before, Pinterest can be another fantastic way to showcase your event photos and attract potential customers. Mom’s love Pinterest, and as we can all agree, control the pocket-book in many families. So even though you should keep your razor-sharp focus on Facebook in your social media efforts, it might pay to spend a little time making sure your Pinterest page is up to snuff.
Pinterest now has over 49 million users who spend an average of 14.9 minutes per visit to the site. That’s a lot of time checking out, curating and organizing photos and ideas! By having great photos on your website and Pinterest page, Pinterest continues to be a great way to showcase your event and drive traffic to your website.
As you may have heard Pinterest recently announced the addition of analytics to their site. This gives you an easier way to determine the impact of your images on your website and the contribution of Pinterest users to your traffic. To get started, you’ll need to convert your account to a business account in order to access the analytics dashboard. Go to business.pinterest.com. It is very easy to convert. Just need to make sure that you input some basic information and description. Likely you already did this when you set up your site the first time. (Company UserName, About You Section, Reference Link, Differentiate your Pin Boards) Only slightly tricky step is verifying your website. Go to Settings >> Click Verify Website>> Download HTML Verification >> Upload this to your webserver in a subfolder (super simple for your tech person) >> Click “Click Here” on the verification screen (once code has been uploaded). Once verified, then Pinterest analytics begins tracking what is being pinned from your website. You will see a check mark next to your site name and you will have the option to select analytics from the dropdown menu.
Key Metrics to Watch:
All of these are easily accessed from the dashboard that Pinterest provides.
By watching your Pinterest analytics, you’ll gain insight into what types of content is resonating with your customers which can help guide you on providing more of what they like. As with any of the tools in your marketing toolbox, Pinterest Analytics now gives you one more tool to help you determine how your website content is performing.