The mere thought of creating and starring in a marketing video can be terrifying! Well, guess what? Times are changing! You no longer have to star in a video to have perfectly curated video clips! Did you know that 85% of Facebook videos are viewed without sound? That’s right – that mean’s there’s no pressure fur us as marketers to stand in front of the camera! Not only that, but native videos on Facebook have 10 times higher reach compared to YouTube links you might share in your Facebook post! We are going to focus on what YOU CAN DO TODAY to get a native Facebook video planned, created and posted.
The best part is that you don’t even need any video editing software! It’s as simple as choosing some of your photos, sticking some text on them, building the video on Facebook and adding some music to it!
- Create a Storyboard: Since this is a quick and easy exercise, we will keep the storyboard creation short and simple. First, you will need to decide what you want to showcase in your video. Then, decide how many images you would like to showcase in your video (you can choose between 3 – 10 images). Then, if you want the graphics to deliver a message, write out what you want each image to say. Remember, all images will be on the screen for the same duration, so keep the text SHORT and impactful. You can choose between 0.5 and 5 seconds per image. Finally, decide what kind of feel you want the video to have (upbeat, chill, funny, country/western, etc.).
- Select your Background Music: Based on what kind of feel you want your video to have, now is the time to select your music! Don’t worry, you don’t need a guitar! In December of 2017, Facebook rolled out Sound Collection, which is a collection of royalty free and high-quality audio tracks and sound effects. The only limit here is that these audio files can only be used on Facebook and Instagram. Sound Collection allows you to search and filter songs by genres, moods, lengths, vocal type and sound effects by categories and lengths. Check out the variety of options here.
- Add Some Text: Saffire recommends using a simple, free photo editing tool like Canva.com. You can quickly and easily put together stunning graphics with your message on them. Check out Canva’s How-To Guide here.
- Create your slideshow in Facebook! Once logged into Facebook, click on “Write a Post” and select the camera icon. From the drop-down menu, click on “Create a Slideshow”. A pop-up window will appear. This is where you can upload your own images, chose your music, image duration and transition options of the slides. When you are happy with your slideshow, you can select “Create Slideshow” in the bottom right corner of the page. In a matter of two minutes, you will have a video slideshow on your page. Ta-da!Facebook also gives you the option to boost the post so that your video slideshow will be seen by even more of your target audience! If you have any other questions about the process you can follow this easy step-by-step guide here.
The Saffire Marketing team wanted to show you just how easy and quick you can create a video, so we put together a slideshow video of our own! We only used Canva and made this in less than an hour. Check it out below!
Making an effective social media video does not have to be a daunting task. Facebook’s slideshow video generator is the easiest way to make an eye-catching video that will resonate with your audience!
