Month: May 2023

Sell More Tickets With Influencer Marketing

With 61% of consumers trusting influencers’ recommendations, it’s not hard to understand why influencer marketing has quickly become an essential part of many brands’ marketing strategies. And it just could be the ticket (pun intended) to boost your ticket sales. 

By partnering with local influencers who have a relevant and engaged audience, you can leverage their reach and credibility to promote and drive interest in your event. 

It’s easier than you might think! Here’s some easy steps you can to get started with influencer marketing:

Identify relevant influencers

The first step in any influencer marketing campaign is to identify relevant influencers who can help you promote your event. Tasha Hyder from Clay County Fair actually invited two different influencers to this year, a “mommy blogger” appealing to families and a food blogger with a large audience in the area. 

Set clear objectives

Before you launch your influencer marketing campaign, it’s essential to set clear objectives for what you want to achieve. Do you want to increase brand awareness, drive ticket sales, or both? Be specific about your goals, and make sure they are measurable so you can track your progress.

Create engaging content

Once you’ve identified your influencers, you’ll need to work with them to create engaging content that promotes your event. Consider giving influencers creative freedom to come up with their own ideas for promoting your event. Authenticity is key to their audience.

Provide incentives

Influencers are often motivated by incentives like free tickets or access to VIP areas. In exchange for creating and posting content to promote your event, consider sending admission tickets, drink tickets, parking passes, food vouchers, or other goodies along with their invitation. Ideally, you would want to provide everything necessary for the influencer to attend, like tickets and parking, then add additional incentives to try and get them to come. 

Track your results

Finally, it’s essential to track your results and measure the success of your influencer marketing campaign. Use tracking tools on social media platforms like Facebook and Instagram to gather metrics including likes, comments, and shares. And take a look at sales reports in your Spark dashboard to see if any boosts in sales could be attributed to their content. This will help you determine what worked well and what needs improvement for future campaigns.

Spend some time exploring who’s influential in your area—did you know almost half (47%) of influencers are considered to be ‘micro-influencers’ with 5,000-20,000 followers? With higher engagement rates and many accounts meeting this threshold, there may be way more influencers around your event than you realize, and much more budget-friendly than you had considered. You can easily find influencers by searching relevant hashtags or nearby locations in your area! 

Alerting Customers to Fraudulent Tickets

Our top priority at Saffire is providing a secure and reliable platform for customers to purchase tickets to their favorite events. Unfortunately over the past couple years, the rise of fraud has made it increasingly difficult for folks to trust the ticketing industry. We’ll look at some of the common tactics used to swindle ticket sales and discuss how you can best protect your customers from falling victim to ticket scams. 

So, what should you be on the lookout for? 

  • Fraudulent ticketing sites: These are websites that claim to sell tickets to events, but are not authorized by the event organizers as the official ticketing platform. These fake sites look legitimate and often use aggressive marketing tactics to lure unsuspecting customers into making a purchase. Once someone has paid for the tickets (typically at a price significantly higher than face value), they are sent either fake tickets or no tickets at all. 
  • Ticket scams: Similar to fraudulent ticketing sites, these scams also involve the sale of fake tickets or tickets that do not exist. However, it can also involve the sale of legitimate tickets that have already been sold to someone else. This can happen when a scammer purchases tickets to an event and then sells them to people, pocketing the money without delivering any actual tickets. 
  • Unauthorized ticket resellers: This constitutes any individuals or companies that buy tickets to events and resell them at a markup. While this is not inherently fraudulent, it can lead to fake tickets that can’t scan, overpriced tickets and other issues. In some cases, these resellers will use deceptive tactics to make it look like they are the official ticketing platform or that they are a legitimate secondary reseller. 

Helping Customers Avoid Scams 

Be sure to remind customers the only way to protect themselves from ticket scams is to only purchase tickets from authorized sources. Warn folks to be wary of sites that offer tickets at prices that seem too good to be true, as these offers are often fraudulent. 

Some of our clients are adding messaging to their homepage or posting reminders on their social media to alert fans of potential scams, and remind customers that their site is the only place to purchase guaranteed tickets. We love how these clients are using the tools at their fingertips to get the message out! Check out the examples from Fond Du Lac County Fair and Cody Stampede Rodeo. 

Fraudulent ticketing sites, ticket scams, and unauthorized ticket resellers can be a major problem for customers who are looking to purchase tickets to their favorite events. By reminding folks to be cautious and only purchase tickets from authorized sources, you can protect your guests from falling victim to these scams. And with a trusted ticketing platform, you can guarantee attendees safe and secure tickets!