In 2012, did you do everything possible to meet all your goals? How about all your deadlines for social media updates? Did you find yourself feeling overwhelmed with multiple projects popping up at once? Feel at ease, because we are here to help with these 6 tips to get you back on track.
- Download our easy to use Editorial Calendar to help you organize your marketing efforts.
- Determine your audience. Who are you talking to & where? (Newsletter, Facebook, Twitter, etc.) Knowing your target audience will help you in crafting your message as you think about what they are wanting and needing to hear from you. Establishing an online presence with social media efforts, such as Facebook, Twitter, Pinterest, etc., will help you reach this audience to develop yourself as a brand they need.
- Determine your message. Think about why your customers love you & what they are looking to gain from you. Developing a message that speaks their language is key. Always reach out to your customers, even in the off season. If they feel you care about them, they will, in return, care about you.
- Make a plan by arranging your weeks with due dates and deadlines, but don’t forget to track the planning process of your projects as well. It can be easy to say when things will be due, but keep in mind the planning it takes to get there. In the weeks prior to your deadline, map out smaller milestones so you can plan ahead and stay on track. Focusing on one small milestone at a time will help to keep you from getting stressed over the big deadline. Crossing off that checklist feels pretty good, doesn’t it?
- Get to work by sticking to the schedule and staying ahead of the game and completing tasks in advance. If you find yourself with extra time available to work on your small task milestones, go ahead! It is always better to get them completed ahead of time whenever possible. Do you already see your stress level going down?
- Reach your goals by completing projects on time, simply by following your plan. Go ahead, have a little victory dance; you deserve it! Doesn’t it feel good knowing you are not that guy/gal completing projects late?
For a hands on overview of how we use the editorial calendar, join Kendra Wright on Tuesday, Dec. 18, (3:00-3:30pm CST) for a FREE Online Webinar – 5 Steps to Kick Your Online Marketing into Gear!