Instead of offering just one kind of ticket for attendees, get the most revenue from your event by offering multiple types of tickets at different price points. Whether it’s a discount that draws an attendee to purchase a ticket or the promise of a VIP experience, drive sales and sell out your event by selling different types of tickets.
General Admission
A general admission (GA) ticket is the most common type of ticket and will be the way most people get into your event. Typically priced the lowest, GA tickets will get attendees through the door without any extras and is a staple for any ticketed event.
VIP
Generate additional income by offering exclusive, VIP tickets. You can include a VIP seating area, extra perks for the guests inside the event, swag bags, and more. Many attendees may choose to splurge and a VIP level may attract new customers and it’s a great way to drive revenue.
Reserved Seating
If you have a seated event, you can offer attendees the chance to choose their own seats. This way, seats on different levels or with different views can be priced accordingly. People who want to be close to the stage are willing to spend a bit more.
Pre-sale tickets
Although these tickets will be offered at a discount, pre-sale tickets sold online will put revenue in the bank before your event even starts! The lower price point and reminder could be the deciding purchase factor for potential attendees–and you will have an easier time planning your event with a more accurate estimate of attendees.
Discounted Tickets
Offering tickets at a discounted rate for students, military members, and seniors is a great way to support your local community and draw in a more diverse crowd. If there are conditions to purchasing the discounted tickets (i.e show student or military ID), don’t forget to include that in the ticket description.
Ticket Packages
Offering ticket bundles can incentivize families or larger groups to attend your event. Create a bundle that includes admission, parking and food vouchers for five people at a discounted rate. Make it clear the savings ones get when they purchase a package over buying each item individually.
Hybrid Option
Although you may be back to holding in-person events, you may want to consider still hosting a hybrid event! Not only will this make your event more accessible, but you may attract people who would not have bought a ticket previously, like out out-of-town family who want to join in the festivities.
You can easily offer multiple types of tickets, packages, and discounts in your current ticketing plan—especially with an integrated ticketing and website platform like Saffire.