The success of social media outlets like Instagram and Pinterest has proven what we’ve been saying all along: photos are the hook for your website! Facebook finally jumped on the bandwagon with their timeline overhaul that gives more profile real estate to images.
Let’s go over a few facts that prove images are the king of online content:
- Pinterest is the 3rd most popular form of social media with over 17.8 million users in the month of February.
- Facebook bought Instagram for $1 billion in order to have access to Instagram’s unique photo editing tools.
- 67% of consumers say that a product’s image on a website will affect their purchasing decision.
Our belief that images drive traffic and engagement is just one of the reasons the Saffire software has such a focus on photos. We include a photo gallery on every event page, and even offer a gallery view so you can look at photos as you browse events.
Unfortunately, we often hear from events that getting quality photos isn’t easy. That is a serious problem and we need to find a solution, because it is essential to the success of your event to have great photos! If your staff is too busy to take pictures during the event, consider assigning that duty to an intern or even working out a sponsorship opportunity with a local photographer.
Whatever you do, we encourage you to make photography a priority at your event this year. Your content online could be great, but it won’t really matter if it’s not attractive.
And just a little tip from us: the best and most shared photos are the ones from your visitors, so allow them to share photos with you online. Who knows, you might find the next face of your fair on Facebook!