$20 for 20….Seeing is Believing!

Saffire is launching a new campaign to increase awareness about our software and how it can help events and venues achieve online marketing success! Give us 20 minutes of your time, and we’ll give you $20. That’s right! We’ll spot you a Jackson just for taking a peek under the hood of Saffire’s award-winning software. … Continue reading “$20 for 20….Seeing is Believing!”

Saffire is launching a new campaign to increase awareness about our software and how it can help events and venues achieve online marketing success!

Give us 20 minutes of your time, and we’ll give you $20.

That’s right! We’ll spot you a Jackson just for taking a peek under the hood of Saffire’s award-winning software. That’s how sure we are that you’ll love seeing how you can have a beautiful, interactive website you control yourself!

So what are you waiting for? Sign up today!

 

 

 

 

Our Adventures to the North Texas Fair & Rodeo

  The North Texas Fair & Rodeo (www.ntfair.com) kicked off Friday, August 16th. As one of our recently launched websites, we wanted to see what this event was all about and what support we could offer as they tried something new, SaffireScan (print-at-home tickets that are scanned at the gate with our App on any … Continue reading “Our Adventures to the North Texas Fair & Rodeo”

 

The North Texas Fair & Rodeo (www.ntfair.com) kicked off Friday, August 16th. As one of our recently launched websites, we wanted to see what this event was all about and what support we could offer as they tried something new, SaffireScan (print-at-home tickets that are scanned at the gate with our App on any Apple Mobile Device)!

Kendra and Kirk showed up prior to the gates opening and were impressed to see the number of tickets sold online and printed at home, but were mostly blown away by the amount of traffic throughout the fairgrounds once the gates opened. Turns out opening night had a record breaking revenue for the fair! Below are Nanci Kimmey of the NTFair with Kendra along with an action shot of SaffireScan.

1176394_502920759785128_1196758655_nSS in action

Jessica and Brandi from the team also came up, and the whole group got to meet the Josh Abbott Band and see their stellar performance!

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The second day of opening weekend kicked off with the annual parade. Jessica and Brandi got front row seats as the parade route circled the town square. Drill teams, antique tractors, miniature ponies, and even Z-Donks (pictured – a breed of Zebra and Donkey) were featured in this local tradition; how crazy?!

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The whole afternoon and evening Saturday were spent on the fairgrounds, eating the foods, talking with the people of Denton, watching the PRCA Rodeo from the Catwalk, and hanging out backstage at the Jack Ingram Concert! What a trip! Check out all of our photos from our trip on our Facebook page!

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Saffire Returns to Florida for FFEA

Jessica and Cassie traveled back to Florida for the Florida Festivals & Events Association Convention in Bonita Springs. They had such a great time meeting this festive crowd of Floridians! The mornings kicked off bright and early with Ask the Expert Sessions where Cassie discussed Email Marketing and Measuring Google Analytics. Then the gals continued … Continue reading “Saffire Returns to Florida for FFEA”

FFEA

Jessica and Cassie traveled back to Florida for the Florida Festivals & Events Association Convention in Bonita Springs. They had such a great time meeting this festive crowd of Floridians! The mornings kicked off bright and early with Ask the Expert Sessions where Cassie discussed Email Marketing and Measuring Google Analytics. Then the gals continued late into the nights providing costumes, homemade Christmas cookies, Grincharitas, queso and other snacks and goodies for the Grinch’s Christmas-in-July themed hospitality suite parties. Jessica tried her best to win the tacky Christmas sweater contest while Cassie came in full Grinch gear.

Proudly bringing a little bit of Texas to Florida, they gave a bottle of Republic Tequila and some newly-designed Saffire t-shirts to raffle winner, Nancy Stewart-Franczak from Festival Management Group in Delray Beach. It was an amazing trip and we’re thrilled to have met so many new faces! Cassie continued the tour of Florida last week meeting with several events we met at the Florida Federation of Fairs Convention in May.  Needless to say, we can’t get enough of the Sunshine State!

Check out more photos here>

The Most Exciting Nerd News of the Year

As most of us know, our president Kendra Wright straddles the line between “marketing gal” and “nerdy girl.” You might want to keep this fact in mind while we announce what we consider to be the most exciting nerd news of the year! BufferApp Now Allows Custom Scheduling! Some of you are probably thinking, what’s … Continue reading “The Most Exciting Nerd News of the Year”

As most of us know, our president Kendra Wright straddles the line between “marketing gal” and “nerdy girl.” You might want to keep this fact in mind while we announce what we consider to be the most exciting nerd news of the year!

BufferApp Now Allows Custom Scheduling!

Some of you are probably thinking, what’s BufferApp? BufferApp is a tool that allows you to “buffer” your social media posts to go out at pre-determined,  scheduled times in a way that’s quick and easy. We’ve always loved it for our event clients, and we use it for our own posts as well. But now in addition to buffering posts, you can schedule posts with BufferApp, making it in our mind, the perfect social marketing app.

In order to show you its awesomeness, we put together a quick video so you can see if you agree that BufferApp is fabulous and would work to market your event and venue. Comment below to let us know what you think!

Watch the Video Here!

Saffire Updates: Version 2.3

We are thrilled to announce our latest update Saffire 2.3! We think the features we’ve added to the Saffire platform will make life that much easier for our clients as well as help their customers enjoy their experience on their website even more. Check out the new features we’ve added below! SaffireScan is now available, … Continue reading “Saffire Updates: Version 2.3”

We are thrilled to announce our latest update Saffire 2.3! We think the features we’ve added to the Saffire platform will make life that much easier for our clients as well as help their customers enjoy their experience on their website even more. Check out the new features we’ve added below!

  1. SaffireScan is now available, and we think it’s one of the most exciting pieces of Saffire to date! Our clients are now able to sell print-at-home tickets from their website. We’ve developed an easy-to-use app for Apple devices (which we can provide if you need) that allows you to scan the ticket your customer has purchased and printed from home anywhere on your grounds. This new way of selling and redeeming tickets will make it even easier for our clients to increase their advance online revenue. Here’s a video to find out more about SaffireScan!
  2. We have completely overhauled editing and creating events with the addition of “Quick Add”. We now have a way for our clients to put an event on their interactive event schedule without the need of creating items or building out their event page along with updating the entire process of editing events.
    1. Quick Add will allow you to post just the day and/or time and name of an event to your schedule.
    2. Easier to use drop downs for selecting days and times for creating and editing events.
    3. Simpler filters to quickly reach the events you’re ready to edit.
    4. Toggling between listed and unlisted events can be done with one click from the admin tool, as well as selecting an event to be an “our pick.”
  3. We are introducing new homepage features and interactive event schedule customization!
    1. Now our clients can link the image on their homepage to any page or event they choose. We think this will help to get your customers clicking as you can select any photography you like for an event.
    2. Thanks for Attending” message can be automated with the click of a button long before your event happens so that you don’t have to worry about updating your website immediately after your event.
    3. You can pick the default view of your interactive event schedule with the click of a button too. You decide if list or gallery view is the way you want your schedule to appear.
  4. We’ve added Instagram as a social media outlet for your customers to stay connected to your event.

 

As always, you can check out our YouTube Channel – SaffireStudio to keep up with this release. If you have questions on any of these new features or items we’d love to fill you in or catch you up on the quick-paced evolution of Saffire! Give us a call at 512-430-1123 or email us at info@saffire.com

Creative Director Masters the Mechanical Bulldog

  Saffire’s Creative Director, Jeremy Emerson, mastered the art of mechanical bulldog riding at this year’s SXSW Interactive Conference. The mechanical bulldog was a featured event at the BBC America tent and we just couldn’t pass up the opportunity.  Check out the video here!

Jeremy on Bulldog

 

Saffire’s Creative Director, Jeremy Emerson, mastered the art of mechanical bulldog riding at this year’s SXSW Interactive Conference. The mechanical bulldog was a featured event at the BBC America tent and we just couldn’t pass up the opportunity.  Check out the video here!

Join our Free Webinar: “Increase Event Revenue with Better Online Marketing”

Increase Event Revenue with Better Online Marketing   Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/377096254 Are you a Saffire client? Well, what are you waiting for!? This is your chance to find out what Saffire is all about and why so many fairs, festivals and rodeos around the country are joining our … Continue reading “Join our Free Webinar: “Increase Event Revenue with Better Online Marketing””

Free Webinar!
Free Webinar! Register Now!

Increase Event Revenue with Better Online Marketing

 

Reserve Your Seat Now!

Space is limited.

Reserve your Webinar seat now at:

https://www3.gotomeeting.com/register/377096254

Are you a Saffire client? Well, what are you waiting for!? This is your chance to find out what Saffire is all about and why so many fairs, festivals and rodeos around the country are joining our movement to improve their online marketing.

From this FREE Webinar you will learn how to maximize your web presence by:

  • Having a beautiful, branded website
  • Easily managing your website content
  • Enhancing your social media
  • Going mobile
  • Incorporating email and/or texting

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Brandi Jo Reilly, Marketing Manager, Client Relations, as they discuss these topics and provide a FREE overview of how Saffire stretches your online marketing dollars.

Title: Increase Event Revenue with Better Online Marketing

Date: Tuesday, January 8, 2013

Time: 11:00 AM – 12:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

 

System Requirements

Saffire Updates: Version 2.1

We are excited to bring you Saffire 2.1! You will find that this release makes your site even easier for you to use, as well as provides an enriched viewing experience for your customers. Read about the awesome new features listed below! New Features Your interactive event schedule will now have a completely new look … Continue reading “Saffire Updates: Version 2.1”

We are excited to bring you Saffire 2.1! You will find that this release makes your site even easier for you to use, as well as provides an enriched viewing experience for your customers. Read about the awesome new features listed below!

New Features

  1. Your interactive event schedule will now have a completely new look to enrich your customers’ browsing experience. It will contain the same great functionality before, but now:
    1. The schedule will be divided by events per day.
    2. The schedule can be filtered to easily display color-coordinated categories that display in the grid.
    3. The hover and quick view features now include even more “quick view” information.

If you missed our interactive event schedule webinar, we strongly recommend you watch the video linked here to learn more about the new interactive event schedule format.
Watch this video to learn more!

  1. With Saffire version 2.1, your homepage will now be rendered without Adobe Flash. Your page will be displayed in a newer format called jquery! Now your homepage can now be viewed the same on devices regardless of whether they support Flash, including iPads! Due to the complexity of this change, we will be scheduling clients on a more individual basis to actually make the conversion. Keep an eye out for important communication from us regarding this shift!
  2. Our ShoWorks integration is now even tighter! After saving your final results, simply click the “Publish on Saffire” button within ShoWorks, select the event for which you want to display the results, and they will immediately show on your Saffire site.
    Watch this video to learn more!

Saffire Updates: Version 2.0

It’s officially here: Saffire 2.0! As you know, our releases are always a mix of customer requests and the latest internet trends. With the continuing rise in popularity of mobile internet, we are bringing you Saffire Mobile Admin, so you can update the most crucial elements of your website right from your smart phone. Mobile … Continue reading “Saffire Updates: Version 2.0”

It’s officially here: Saffire 2.0! As you know, our releases are always a mix of customer requests and the latest internet trends. With the continuing rise in popularity of mobile internet, we are bringing you Saffire Mobile Admin, so you can update the most crucial elements of your website right from your smart phone.

Mobile Enhancements

We now give you the ability to maintain important features of your website on the go with your new mobile admin site! You can change your general message, update your homepage features or edit basic information about your events or all from your smart phone.
Watch this video to learn more!

SaffireMail Enhancements

It’s now easier than ever before to keep in touch with your email list! When you create a campaign, adding your content is very similar to adding dynamic page content. You can drag and drop modules as you wish to give you more control over the layout for your emails.
Watch this video to learn more!

Customer Site Enhancements

  1. Your customers now have the ability to search for items within your interactive event map!  This box searches only map items and auto-fills based on the first few characters of their search criteria.
  2. From now on, if you only have one event in any given subcategory, the link from the dropdown goes directly to the event detail page!
  3. You now have the ability to change information about multiple events with ease! Use the check boxes in your events list to select as many events as you wish and then use the “Actions” dropdown to list, deactivate or unlist several items at one time. You can even use this functionality to control the “Our Pick” icon!
    Watch this video to learn more!
  4. You now have the ability to “Quick Edit” your events without leaving the event listing page! This will help you be more efficient with your Saffire site.
    Watch this Video to Learn More!
  5. You now have the ability to add any text in the cost field for each of your items. We hope you can use this to get the word out about free events happening on your grounds and boost overall gate admission!
  6. If you have one sponsor that stands out among the rest, you now have the ability to place a sponsor logo on your homepage permanently, while your other sponsor logos continue to scroll!
  7. You now have the opportunity to specify which of your photos appear in the photo gallery!
  8. When adding Featured Events in year-round mode or adding More Exciting Events, you no longer have to give events a title. You can also opt to leave off the link on your More Exciting Events. These changes allow you to be a little more creative in the management of your homepage.

Saffire Commerce ENHANCEMENTS

  1. You can now add custom text to the receipt that your customer automatically receives after they place an order within Saffire Commerce. This can help you relay a message about a specific item or even just provide a way for you to show your thanks for their purchase!
  2. Additionally, if there is a date and time associated with an item, this information will now automatically appear on the customer receipt!

Saffire Client Webinar: Meet the NEW and IMPROVED SaffireMail!

  Meet the New and Improved SaffireMail! Are you using email marketing to its fullest potential? Do you know you need to do more but need a little help getting started? Email marketing is extremely cost-effective, and your top revenue days will likely be the days you send bulk email to customers! Since email is … Continue reading “Saffire Client Webinar: Meet the NEW and IMPROVED SaffireMail!”

Free Webinar!
Free Webinar! Register Now!
 

Meet the New and Improved SaffireMail!

Are you using email marketing to its fullest potential? Do you know you need to do more but need a little help getting started? Email marketing is extremely cost-effective, and your top revenue days will likely be the days you send bulk email to customers!

Since email is so important to an event’s success, we want to share our 8 steps to creating and sending an impactful email.

Then, we’ll take you on an exclusive sneak peek of our NEW and IMPROVED SaffireMail!

This is the perfect opportunity for you to ask questions and kick-start your email marketing efforts. As our customer, you will get to see our completely revamped SaffireMail before its official release so you know exactly how our tool will make your life easier.

Kendra Wright, our president, and Aaron Pederson, our technical director, think it is so important for you see the updates to SaffireMail, they are offering two different sessions so you can work it into your schedule. Register now!

 

Reserve Your Seat Now!
Reserve Your Seat Now!
 

Please make plans to join us and take your email marketing to the next level with SaffireMail!