Category: Social Media

Keep the Online Buzz

I’ve preached the importance of social media before, but here I go again! Previously, we discussed the marketing potential of having your customers share information about your event with one another through their vast social media networks.  But creating your own social media presence is just as important. Communicate with your customers on an ongoing … Continue reading “Keep the Online Buzz”

I’ve preached the importance of social media before, but here I go again!

Previously, we discussed the marketing potential of having your customers share information about your event with one another through their vast social media networks.  But creating your own social media presence is just as important.

Communicate with your customers on an ongoing basis to keep them excited about your events.  Use Facebook, Twitter, email blasts and blog posts to share info and keep customers engaged.

And give them the opportunity to converse with you, too!  Social media is a two-way street.

A great way to make your customers feel important is to have a simple contest.  Give away a pair of tickets to a concert to the best fair food photo or provide an all-you-can-ride wristband to your 500th follower.  The cost is low for you but will go a long way with your customers.

Another great customer service you could offer is simply responding to questions your followers post as soon as you can.  They expect you to interact with them in the same way they interact with you, so please make sure the person in charge of your social media is passionate and ready to put in the time and effort to create your online personality.

A consistent and interesting voice is the key to social media.

Let Customers Share Events

Word of mouth is a powerful tool.  People aren’t afraid to share their opinions, both good and bad, on social media. Your customers are one of your best marketing tools, so making it easy for them to share event information is essential. Give them the option to share events on top social networking sites like … Continue reading “Let Customers Share Events”

Word of mouth is a powerful tool.  People aren’t afraid to share their opinions, both good and bad, on social media.

Your customers are one of your best marketing tools, so making it easy for them to share event information is essential.

Give them the option to share events on top social networking sites like Facebook and Twitter, as well as the ability to forward custom messages to friends via email.

Don’t believe me?  Check out these statistics.

Twitter boasts 175 million users who send an estimated 75 million tweets per day. They predict their average growth to be 370,000 new users every day.

According to Facebook, their average user creates 90 pieces of content per month and has an average of 130 friends.

They estimate all of their users combined spend over 700 billion minutes on Facebook every month.

Social media is the easiest way to connect and interact with your audience and is not hard to integrate into your site with simple sharing services like Add This.

Deliver Enticing Information

Today’s post is going to be short and sweet, because I need to practice what I’m about to preach. Writing for the web is different.  Our online attention span is much shorter.  And we find it easier to digest information presented in segments. So get to the point.  And keep it simple. You need to … Continue reading “Deliver Enticing Information”

Today’s post is going to be short and sweet, because I need to practice what I’m about to preach.

Writing for the web is different.  Our online attention span is much shorter.  And we find it easier to digest information presented in segments.

So get to the point.  And keep it simple.

You need to provide valuable information that will entice customers to keep looking around your website because the information you are providing is easy to find and understand.

Don’t make your customers dig for the details: present them with essential event information up front in a clean, enticing format.

And PLEASE make sure that date, time and location of an event is in a prominent location.

See, you read the whole post today didn’t you?  Simple, clean content is key.

(It’s even okay if you just read the bold words.  I made them bold on purpose.
So don’t underestimate the power of formatting either!)

Eight Followers

As a consultant who has built websites across many industries since 1995, I’m accustomed to (and love) helping people build their brands online. But it’s been awhile since I’ve done it for myself. Now that we’ve launched Saffire, I’ve gotten a taste of building our own brand from scratch. And let me tell you one … Continue reading “Eight Followers”

As a consultant who has built websites across many industries since 1995, I’m accustomed to (and love) helping people build their brands online. But it’s been awhile since I’ve done it for myself. Now that we’ve launched Saffire, I’ve gotten a taste of building our own brand from scratch. And let me tell you one thing I bet you already know.

It’s nerve-wracking!

I’m used to having the feeling of never getting to do quite as much as I’d like. But it’s taking it to a new level for it to be about something so near and dear to our hearts.

Eight followers. That’s how many Twitter followers we had last night. And we knew all of them. It’s a dauntingly small number, especially thinking about how to increase it dramatically. (Please follow us! :))

So we followed a bunch of fairs and rodeos, which is our target audience for Saffire. In our dreams, they’d follow us back, or at least come check out our product that creates best-in-class event websites. But either way, we look forward to keeping our finger on what’s going on in the industry… and sharing it when we think it’s something our customers would care about.

I’ll try to document what we’re doing to build the Saffire brand and product, so check back to see what we’re up to and offer us ideas if you have them. And cross your fingers for us that we’re well into the double digits soon!