Trends in Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/533051302 We’ve been in the website business since 1998, so we’ve seen a lot of online trends come and go. As website veterans, our team knows what signals to look for to indicate “the next best thing” by reading articles online … Continue reading “Join Our Webinar “Trends in Online Marketing””
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Last fall, Saffire and IAFE announced our partnership to sponsor a new kind of event calendar to promote the fair industry. Our goal for Fairs Everywhere is to be a one-stop-shop for fairs, vendors, sponsors, volunteers and patrons to find out the very latest information they’re searching for about events in an interactive format. I want … Continue reading “Fairs Everywhere: Find a Fair No Matter Where!”
Last fall, Saffire and IAFE announced our partnership to sponsor a new kind of event calendar to promote the fair industry. Our goal for Fairs Everywhere is to be a one-stop-shop for fairs, vendors, sponsors, volunteers and patrons to find out the very latest information they’re searching for about events in an interactive format.
I want to take a minute to encourage you to update your listing on our site, because customers are using this tool every single day! In fact, sometimes people call our office to find out information about your events, and our first stop is your Fairs Everywhere listing!
So, what can you do to improve your listing?
If you have questions about your Fairs Everywhere listing, please just let our staff know. We will help in any way possible.
Increase Event Revenue with Better Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/656110086 If you have attended the IAFE, WFA or TAF&E conferences recently, you likely saw our bright blue jackets and heard people talking about Saffire. Now is your chance to find out what the buzz is all about.From … Continue reading “Join our webinar “Increase Event Revenue with Better Online Marketing””
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In our webinar this afternoon, we will be discussing how-to market on a budget and one of the best ways to save money is to take advantage of social media. If you let your customers market for you, its a win-win situation! You don’t have to pay for marketing, and they feel involved. And the … Continue reading “Social Media & Your Event”
In our webinar this afternoon, we will be discussing how-to market on a budget and one of the best ways to save money is to take advantage of social media. If you let your customers market for you, its a win-win situation! You don’t have to pay for marketing, and they feel involved.
And the truth is, having your customers share information about your event won’t be a stretch. Take a look at how much time the average user spent on social media in January 2012.
A great example of an event that has taken advantage of Social Media is the South Texas State Fair in Beaumont, TX. At the beginning of their 2011 event, they didn’t even have a Facebook page. And today, they have 1,139 fans!
Part of what has helped increase their fan base is that each post encourages interaction. Whether they are asking for feedback, suggestions or a simple “like,” their fans feel that they are doing their part to help and promote the event.
They also cover a wide variety of topics. Make sure you aren’t just talking about the same event all the time, but also discuss new fair foods or events that are taking place each day.
Have fun with social media and feel free to offer incentives! If you want to increase your fan base, say you’ll randomly choose 2 fans to win a prize once you reach your goal number. This will get your fans to tell their friends about your page, and your numbers will skyrocket. Trust us! We’ve seen this happen more than once.
Don’t be afraid to try new things with social media and make a commitment to finding the right formula. And if something doesn’t work, it’s not the end of the world. Remember, Rome wasn’t built in a day!
Marketing on a Budget Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/890304078People say you have to spend money to make money. But for fairs and rodeos, there isn’t always a lot of money to spend, so you need to make every penny count. From this Free Webinar you will learn: Where you need … Continue reading “Join our Webinar “Marketing on a Budget””
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Last week, one of our friends in the fair industry introduced us to a wonderful company called Consistent Computer Bargain and we wanted to share this resource with all of you! We hear from events all the time that money is tight, and we understand that when finances become available, there are often more pressing … Continue reading “Have we got a deal for you!”
Last week, one of our friends in the fair industry introduced us to a wonderful company called Consistent Computer Bargain and we wanted to share this resource with all of you!
We hear from events all the time that money is tight, and we understand that when finances become available, there are often more pressing issues than updating your technology. That’s where CCB comes in.
They provide reasonable pricing to non-profit organizations to stay up-to-date on the latest available technologies including brands like Microsoft, Apple, Dell, McAfee, HP and more.
If your event is a 501(c)(3) Organization, we encourage you to see what CCB can do for you! Please know, you will need to be able to prove your tax status with documentation to verify your current status as an accredited charitable organization to take advantage of this opportunity.
After lots of buzz and a first appearance on personal accounts, Facebook rolled out Timeline for brands on February 29. While some brands have received the new format with open arms, others are a little unsure of how to create their new presence, so let’s take a little time to explain the Timeline and what … Continue reading “Understanding the New Facebook Timeline”
After lots of buzz and a first appearance on personal accounts, Facebook rolled out Timeline for brands on February 29. While some brands have received the new format with open arms, others are a little unsure of how to create their new presence, so let’s take a little time to explain the Timeline and what it can do for your event.
Some have compared the new Timeline to a blog template that allows you to focus more on images and milestones. You are basically given a skeleton to fill in with your event’s unique story. Now, you can focus less on trying to sell yourself and more on showing your personality which will create a personal connection with fans.
Cover Photo
Not long ago, brands began creating default landing pages to display large images. While that will no longer be available with the new Timeline, Facebook’s answer to the situation was offering a cover photo. The recommended image dimensions for the large photo are 850 x 315 pixels.
While many people are excited about the possibilities of cover photos, please don’t forget your profile picture. This picture will still appear everywhere else on Facebook, so make sure it can stand alone and represent your brand.
Milestones
While the new timeline will automatically create a recent history of your event, you can also tell the story of how your event became the experience visitors have come to know and love.
You can add milestones as far back as the year 1000. You should use the information you already have, but take this opportunity to research your event’s history for new information. You may find interesting photos and stories that could also be used as marketing materials.
Make sure to call out important photos and events on your Timeline by clicking the star on a post that expands the photo to a widescreen view. You can even pin content so it will remain the top post for 7 days.
For some fans, displaying your history may reignite enthusiasm for your event. They may see something that reminds them of their experience when they were younger and encourage them to once again make your event a priority.
Because Facebook no longer has the issue of information being “below the fold,” your content has a much longer lifespan. Users will likely continue to comment and like posts long after their initial creation date, which means you need to focus more on quality of posts instead of quantity.
What’s next?
Brands have until March 30 to go live with their new Timeline, but some pages have already made the switch.
Here is our list of events to watch as you create your new profile:
A QR Code is a matrix barcode that can be read with a smart phone. It directs the user to a specific location of your choosing. You can create a QR code to quickly link a user to your website, social media account, phone number, email or countless other options. People ask us all the … Continue reading “The How and Why of QR Codes”
A QR Code is a matrix barcode that can be read with a smart phone. It directs the user to a specific location of your choosing. You can create a QR code to quickly link a user to your website, social media account, phone number, email or countless other options.
People ask us all the time, “Why should we use QR codes as a part of our marketing mix?” I think this infographic can give you some insight to make the decision for yourself. The main thing I would like to point out is that your target audience (women ages 35-44) are the main users of QR codes, so it may be worth it.
Also, remember that people are expecting something in return for scanning the code. Whether it’s a discount or special offer, make sure that you make the scan worth their time.
If you decide that you’d like to give QR Codes a try, the good news is that creating one is completely do-it-yourself. We recommend using QR Stuff , which is a free service that allows you to select the data type, content and color of the code. But a little tip from us: black is the way to go. We tested a few colors, but black codes are the easiest for a mobile device to read.
Placing codes around your event is a great way to get people to interact with you while they are on your event grounds. You could offer a scavenger hunt where each codes provides a clue to the next location. Maybe you could direct users to an secret page on your website where they can find a coupon from a vendor. The options are endless, so just use your imagination!
Increase Event Revenue with Better Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/536153886 If you have attended the IAFE, WFA or TAF&E conferences recently, you likely saw our bright blue jackets and heard people talking about Saffire. Now is your chance to find out what the buzz is all about. … Continue reading “Join our Webinar “Increase Event Revenue with Better Online Marketing ””
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