Saffire Blog

Saffire 101: Mailing Labels

Selling tickets online is the first step to increasing revenue, but how do you get the tickets and products to your customers? In the past, events have had to create labels by hand and manually keep track of when orders have been shipped. But Saffire makes the shipping process easier by allowing you to print … Continue reading “Saffire 101: Mailing Labels”

Selling tickets online is the first step to increasing revenue, but how do you get the tickets and products to your customers?

In the past, events have had to create labels by hand and manually keep track of when orders have been shipped. But Saffire makes the shipping process easier by allowing you to print mailing labels for orders directly from your admin site, which will help you streamline the delivery process.

On today’s episode of Saffire 101, Rebekah will show you how to print labels for your shipping online orders.

Saffire 101: Photos and Videos

They say a picture is worth a thousand words, and we couldn’t agree more! Photographs and videos are the easiest way for you to convey the fun visitors will have when they come to your event! With the Saffire software, we make sure photos and videos get prime real estate on your website, because they … Continue reading “Saffire 101: Photos and Videos”

They say a picture is worth a thousand words, and we couldn’t agree more! Photographs and videos are the easiest way for you to convey the fun visitors will have when they come to your event!

With the Saffire software, we make sure photos and videos get prime real estate on your website, because they get people to click around and learn more about your event.

In today’s Saffire 101 tutorial, Rebekah will teach you how to add photos and videos to your Saffire website.

Saffire 101: Ecommerce

It is so important to have a solid online ticket sales strategy. Why? In 2011, we had major weather events that affected so many fairs, including storms and extreme heat. Advanced ticket sales are like money in the bank before your event even starts, so we have incorporated several ecommerce features into Saffire to make … Continue reading “Saffire 101: Ecommerce”

It is so important to have a solid online ticket sales strategy. Why? In 2011, we had major weather events that affected so many fairs, including storms and extreme heat. Advanced ticket sales are like money in the bank before your event even starts, so we have incorporated several ecommerce features into Saffire to make your life easier.

In our tutorial today, Rebekah will teach you how to sell, tax and ship items on your website.

Saffire 101: Create Your Own Form

It is no secret that a lot of people are involved in making an event successful. Coordinating and communication information takes up a lot of time, so we wanted to do what we could to make the lives of our clients a little easier. Gone are the days when customers, vendors and sponsors printed PDF … Continue reading “Saffire 101: Create Your Own Form”

It is no secret that a lot of people are involved in making an event successful. Coordinating and communication information takes up a lot of time, so we wanted to do what we could to make the lives of our clients a little easier.

Gone are the days when customers, vendors and sponsors printed PDF forms and mailed them to your office. Now, you can create custom forms to collect the information you need, complete with online submissions. And you no longer need to manually enter the information, because forms come to you by email and you can also export form data to a spreadsheet or any database.

In this episode of Saffire 101, our creative director Jeremy will show you how easy it is to create a form and access the data to learn more about your customers, vendors and sponsors.

Saffire Updates: Version 1.6.5

Last week, up made a few minor updates to Saffire that are now live on our customers’ sites! Here is a quick summary of the changes to bring you all up to speed. 1. You now have the option to print mailing labels for your SaffireCommerce™ orders! We made sure that our software was compatible with … Continue reading “Saffire Updates: Version 1.6.5”

Last week, up made a few minor updates to Saffire that are now live on our customers’ sites! Here is a quick summary of the changes to bring you all up to speed.

1. You now have the option to print mailing labels for your SaffireCommerce™ orders! We made sure that our software was compatible with Avery 5160 labels. You can also add custom text on the receipt so you can use it as a packing slip.
Watch this video to learn more!

2. Now changing your homepage featured events is easier than ever! You will notice on your featured events tab when you add items to your homepage, the dropdown menus automatically sort your events in alphabetical order and display the date for easy searching.
Watch this video to learn more!

3. Your Saffire site is now running smoother with faster load speed on your interactive event schedule, which helps event pages load faster too.

We’re already getting started on our next updates. That’s the beauty of Saffire: we are always improving without having to charge you for every single update. And trust us, we like not having to charge you!

Saffire 101: Interactive Event Map

When we first started working with Rodeo Austin, we created a completely custom interactive map for their website, but we quickly learned that event locations don’t always stay the same. Rodeo Austin needed to make changes, but didn’t have the control. We didn’t think events should have to choose between a custom interactive map at … Continue reading “Saffire 101: Interactive Event Map”

When we first started working with Rodeo Austin, we created a completely custom interactive map for their website, but we quickly learned that event locations don’t always stay the same. Rodeo Austin needed to make changes, but didn’t have the control.

We didn’t think events should have to choose between a custom interactive map at a higher price or just a plan PDF, so we were inspired to create a way for Saffire customers to build and control their own interactive map. We studied the way we created our first custom map and built a tool for customers to choose unique color-coded categories and arrange hotspots themselves.

In today’s episode of Saffire 101, Kendra will show you how to create and manage your own interactive event map.

Join our Webinar “Increase Event Revenue with Better Online Marketing ”

Increase Event Revenue with Better Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/536153886 If you have attended the IAFE, WFA or TAF&E conferences recently, you likely saw our bright blue jackets and heard people talking about Saffire. Now is your chance to find out what the buzz is all about. … Continue reading “Join our Webinar “Increase Event Revenue with Better Online Marketing ””

Increase Event Revenue with Better Online Marketing

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/536153886

If you have attended the IAFE, WFA or TAF&E conferences recently, you likely saw our bright blue jackets and heard people talking about Saffire. Now is your chance to find out what the buzz is all about. From this Free Webinar you will learn:

How easy it is to manage your website content with Saffire
Five ways to integrate social media that you may not be using
The answer to the question “Is email dead?” and what to do about it
How to have a mobile and tablet strategy… without going crazy!
Three easy things you can do to enhance your Google ranking
One thing you MUST do to increase online sales and why it’s critical (hint: RAIN!)

Register now to join Kendra Wright, President of Saffire, and Cassie Roberts, Manager of Sales and Partnership, as they answer these questions and provide a free overview of how Saffire stretches your online marketing dollars while boosting revenue.

Title: Increase Event Revenue with Better Online Marketing
Date: Tuesday, March 6, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Saffire 101: Website Translations

According to the 2000 Census, the main languages spoken in the United States are English, Spanish, Chinese, French and German. It is estimated that around 28 million people in the US speak Spanish. That statistic got us thinking: why wouldn’t you want to reach an even larger segment of the population by allowing your site … Continue reading “Saffire 101: Website Translations”

According to the 2000 Census, the main languages spoken in the United States are English, Spanish, Chinese, French and German. It is estimated that around 28 million people in the US speak Spanish.

That statistic got us thinking: why wouldn’t you want to reach an even larger segment of the population by allowing your site to be translated into Spanish? And even French and German? It quickly became clear this was a feature we needed to include.

In this quick video, Adam will show you how simple it is to set your site up to be translated to another language now that we have integrated with Google Translate.

Saffire 101: Control Your Website’s Navigation

At Saffire, we want to help the fair industry feel empowered by giving them complete control of their event’s website content. Because you know your event best, it is inefficient and frustrating to wait on an outside resource to make changes. Things happen far too quickly in event marketing to rely on someone else to … Continue reading “Saffire 101: Control Your Website’s Navigation”

Today, we’ll begin a series showing you some ways Saffire makes it easy to market your event online by having the power to change your website in a flash!

One important thing you can do to entice people to come to your event is to organize your event into main categories (e.g. fair, competitive events, rodeo), so that people can immediately find something of interest. The trick is for it to not be too complicated and overwhelming, because that causes people to leave your website.

In this video, we’ll show you how Saffire displays your event categories, as well as how easy it is to rename them and change their order on your website. Enjoy, and let us know any other features you’d like for us to highlight!

This is just one reason to be a Saffire client.