If your organization has a physical location that visitors would come to, then you should be using Facebook Bluetooth beacons. These beacons help customers see more information about your organization every time they use Facebook during their visit. What’s good about it is that it’s free and very easy to set up.
A few places that events, venues or destinations should place the beacons are in visitor centers, convention centers, museums, fairgrounds or event venues.
When customers visit these locations and open their Facebook App, they will see Place Tips, which contains information about the exact location they are in. When they open Place Tips, they will see:
- A welcome note and photo
- Prompts to like your Facebook page and check in
- Posts from your Facebook page
- Their friend’s recommendations about your place
This may sound like “Big Brother” is watching, but Facebook Bluetooth beacons are actually designed for privacy. They use Bluetooth technology to send a secure, one-way signal to the Facebook application on the visitors’ phones and show that location’s information. They are also designed not to interrupt the operation of your Wi-Fi or other equipment.
The beacons do not:
- Collect any information from people’s phones
- Change the kind of location information Facebook receives
Note: People will only receive Place Tips if they have enabled location services and Bluetooth on their phones.
Are you ready to capture more likes and interactions on your Facebook page? If so, request your beacon by going to this link: https://www.facebook.com/business/a/facebook-bluetooth-beacons
Scroll down to the bottom of the page until you see the “Request a beacon for your business” section.
Once you have received your Facebook Bluetooth beacons, the setup process is actually extremely easy! You just need to do the following:
- Pull the beacon out of the packaging
- Peel the sticker off the back
- Place the beacon in a safe, central area
