It’s no secret that we are BIG proponents of having ecommerce on your event or venue website. It increases opportunities for incremental revenue from your customers, vendors and sponsors; and pre-sold tickets guarantee revenue before your event even starts (regardless of weather conditions). But once you get ecommerce tied to your website, it’s sometimes difficult to know how to drive traffic to complete a purchase. Here are some tips for increasing your revenue online.
- Create Great Packages – Bundling, or grouping items together and offering them at a slightly reduced price will often result in a customer spending more than if they were purchasing items individually. Tickets, parking, concessions and rides are just a few things to consider offering as a bundle pack.
- Create a Sense of Urgency – Setting a time limit on discounts is a great way to encourage customers to purchase tickets prior to the event. It’s hard to let a good deal pass by, so customers are inclined to secure their tickets well in advance of the event.
- Create a Sense of Exclusivity – Announce special ticket offers via email to your most loyal fans before posting the announcements on Facebook and Twitter. Let them know they are getting first dibs on exclusive offers, and consider offering special promo codes to email fans only. They will feel rewarded for their loyalty and will be more diligent about not missing your next email.
- Cover All Media Outlets – Be sure to include your URL on all types of marketing materials to drive traffic to your site, and then repeat your marketing messaging on Facebook, Twitter and other social media sites. With visual and textual repetition helping to familiarize your audience, customers will feel comfortable going to your site to complete a purchase.
Online sales are on the rise and the event industry is well-positioned to benefit from this trend. By implementing just a few simple tactics, you too can increase revenue for your event or venue.