Did you know there is a way your customers can ensure they don’t miss your Facebook posts, without having to check your page? It’s true!
Previously, when you “Liked” a Facebook page, their stories would appear in your news feed. Facebook tracked how often you “liked” or “commented” on those posts, and if you didn’t interact with them, it would start to weed that business’ stories out of your feed.
This is especially damaging to those of us in the events industry, whose posts are really most pertinent for a short period of the year. Our customers’ inactivity in December shouldn’t reflect poorly for a June or September event.
Now you can encourage customers to select “Get Notifications” when they like your page so you don’t have to rely on your stories showing up in their news feeds. To see this option, they just hover over your Like button.
This way, they will receive a Facebook notification as well to see you’ve made a new post. (See Facebook notifications by clicking the globe to the left of your search box. A red number appears to show new notifications, making them harder to miss.)
To see how this works, go ahead and “Like” Saffire on Facebook (http://www.facebook.com/SaffireEvent) and check the “Get Notifications” line to stay in touch with all our latest news and online marketing tips!
Then consider doing your own Facebook post to your event’s customers, something like: “Never miss an update from our event! Click “Get Notifications” when you hover over the “Like” button on our page to make sure you see our posts.”
You can read more about using Get Notifications here: http://www.business2community.com/facebook/increase-your-facebook-page-reach-with-get-notifications-0340096
and here: http://scalablesocialmedia.com/2012/11/facebook-get-notifications/