Whew – what a year it’s been! The world continued to open up, people re-discovered their love for live events and many of our clients experienced record-breaking numbers. As we finally take a breath and collect ourselves from the whirlwind of 2022, we can look to 2023 as a fresh opportunity full of possibilities.
6 Resolutions for the New Year
- Refresh your marketing plan: Now is a great time to review your marketing plan! What worked in the past year and what fell short? What channels worked best? Was your budget stretched too thin? Look back at what was impactful over the last twelve months and what you’d like to carry over to 2023.
- Expand your network: This is especially true given the industry we’re in. Whether your event is short staffed, you’re having an on-site emergency or you just need someone to vent to, having these connections can be a lifesaver! Dedicate time to networking, explore industry associations and start working on building those relationships.
- Try something new: An excellent resolution both personally and professionally! Pushing yourself out of your comfort zone is one of the only guaranteed ways to facilitate growth. So whether it’s using a digital marketing tool you’ve never tried before or implementing something totally out-of-the-box, take the new year as an opportunity to try something new.
- Energize your email marketing: Email marketing is one of the most powerful tools in your toolbox, so be sure you’re utilizing it! Have you set up a platform or system to automate emails? Are emails being sent out regularly before and after an event? Now is a great time to set some goals for your email marketing in the next year.
- Go mobile-friendly: We’ve said it once and we’ll say it again, mobile matters! Try navigating through your site on a smartphone and see what looks wonky or what issues are appearing, odds are your customers have already noticed. Optimize your website for mobile to improve your ranking with Google and keep your customers happy while they’re shopping.
- Be more social: Engaging with your audience online is fundamental not only to marketing your event to the public, but connecting with communities like businesses in your area or other professionals in the industry. Practice writing in your brands voice, try something fun like an Instagram scavenger hunt, start curating content, research emerging trends, choose the platforms best for your business or event, and above all else, start posting!
Another chaotic and magical year of fairs, festivals, and events is in the books! We hope your year was full of fun, we can’t wait to see what 2023 has in store for live events.
Happy New Year!