WELCOME WAXAHACHIE CVB!

We at Saffire are very happy to partner with Waxahachie CVB! Fun fact: Waxahachie has been a filming location for over thirty motion pictures and 3 Academy Award films making it the “Movie Capital of Texas”! The charm of the historic homes and buildings brings thousands of visitors to Waxahachie each year. While here, visitors … Continue reading “WELCOME WAXAHACHIE CVB!”

5We at Saffire are very happy to partner with Waxahachie CVB! Fun fact: Waxahachie has been a filming location for over thirty motion pictures and 3 Academy Award films making it the “Movie Capital of Texas”!

The charm of the historic homes and buildings brings thousands of visitors to Waxahachie each year. While here, visitors enjoy numerous unique shopping opportunities, including antiques, specialty shops and boutiques. Just a short drive from the Metroplex, Waxahachie also has a number of festivals and events throughout the year for residents and visitors to enjoy. Each summer, the city’s historic streets are lined with hundreds of beautiful pink crape myrtles in full bloom.

Keep an eye out for a new website being launched very soon!

WELCOME BANDERA COUNTY CVB!

The Cowboy Capital of the World has just joined our Saffire family! We’re very excited to welcome the Bandera County CVB. When you arrive in Bandera County, you will experience a feeling of “getting away from it all.” Enjoy the great outdoors at one of our two State Natural Areas or along one of the … Continue reading “WELCOME BANDERA COUNTY CVB!”

Untitled design (3)The Cowboy Capital of the World has just joined our Saffire family! We’re very excited to welcome the Bandera County CVB.

When you arrive in Bandera County, you will experience a feeling of “getting away from it all.” Enjoy the great outdoors at one of our two State Natural Areas or along one of the top-rated scenic drives in our beautiful Hill Country. Live the cowboy lifestyle at one of our numerous dude & guest ranches, take in a rodeo or a gunfight reenactment, and boot-scoot around the dance floor at any one of our honky-tonks. Mingle with the locals in our restaurants and shops – you’ll be amazed at just how friendly everyone will be. Practice saying “howdy” and you’ll fit right in!

Hold on to your boots and stay tuned for a fresh new website coming soon!

Retarget for More Sales

Online shopping is so easy, but many shoppers get distracted or start questioning their potential purchase and abandon their shopping cart. The shopper is then inundated with ads for that exact product in their social media accounts and on many other websites they might visit. These types of ads are called “retargeting” and have been … Continue reading “Retarget for More Sales”

Online shopping is so easy, but many shoppers get distracted or start questioning their potential purchase and abandon their shopping cart. The shopper is then inundated with ads for that exact product in their social media accounts and on many other websites they might visit. These types of ads are called “retargeting” and have been an increasingly popular method of reaching the most interested consumers possible.

 

According to AdRoll (a retargeting platform), only 2% of shoppers will actually buy from an online store their first visit. Retargeting works to catch the other 98%. So, how do marketers do this? Well, to retarget and remarket, a target audience is needed. Although marketers can make a target audience in a number of different ways, the most popular methods include customer list retargeting, which works by uploading a contact list made up of the desired audience and website visitor retargeting, which works by adding a pixel that tracks website visitors to a specific website or even a page on a site. Cool stuff, huh? Well, many social media giants think so too.

 

 

Pinterest, a photo sharing, social media website that can be thought of as a “catalog of ideas”, has recently jumped on the retargeting bandwagon. By adding three new targeting options, businesses are able to target the delivery of its promoted ads by combining their own data with data Pinterest collects on its users. Pinterest has added “customer list retargeting” and “website visitor retargeting” to their available marketing methods along with “lookalike targeting”, which creates audiences based on similar interests of previous or potential customers. Businesses working with Pinterest Marketing Partners will be able to target their audiences by the end of June.

Facebook is also a powerhouse player to the retargeting game. By giving businesses the custom audience options of uploading a contact list, and/or attaching a Facebook pixel to a company’s website and pages, Facebook is killing the game with a “41% increase in advertisement revenue since 2014” according to AdRoll data.

Adroll is a growing retargeting advertising platform that allows businesses to use their own website data to create personalized ad campaigns. AdRoll has partnered with over 60 advertising exchanges and networks including Google, Facebook, Yahoo, MSN, Twitter, and AppNexus to offer its clients access to 98% of the web! They work with over 25,000 advertisers and expert machine learning to get businesses the results they need. The other amazing thing about AdRoll is that they will personally design the ads to attract the intended target audience, perfect for many Saffire clients with small staffs or volunteer boards.

With many businesses catching on to the retargeting trend, there is no doubt that retargeting will become a bigger and more lucrative marketing method than it already is!

 

 

 

WELCOME CLEBURNE CVB!

We are thrilled to have Visit Cleburne join the Saffire Family! This lively Texas town is an honor to be able to work with. Cleburne’s rich historic past is celebrated with the Santa Fe railroad, the Chisholm Trail Outdoor Museum, and the Carnegie Library building. For outdoor activities enjoy the Cleburne State Park, 18-hole Cleburne … Continue reading “WELCOME CLEBURNE CVB!”

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We are thrilled to have Visit Cleburne join the Saffire Family! This lively Texas town is an honor to be able to work with.

Cleburne’s rich historic past is celebrated with the Santa Fe railroad, the Chisholm Trail Outdoor Museum, and the Carnegie Library building. For outdoor activities enjoy the Cleburne State Park, 18-hole Cleburne Golf Links overlooking Lake Pat Cleburne, or just simply take a splash at the Splash Station Waterpark. Cleburne has all kinds of live entertainment that includes the Carnegie Players, Brazos Chamber Orchestra, Plaza Theatre Company, Songbird Live, and the Summer Concert Series with a variety of music.

We are overjoyed to be working with such a vibrant destination and can’t wait to roll out a great new web design!

WELCOME VISIT JOPLIN!

We’re ecstatic to have Visit Joplin join the Saffire Family! Just looking at some photos of the city can make you feel like you’re at home! Joplin is a city in southern Jasper County and northern Newton County in the southwestern corner of the US state of Missouri. Joplin is named for Reverend Harris Joplin, … Continue reading “WELCOME VISIT JOPLIN!”

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We’re ecstatic to have Visit Joplin join the Saffire Family! Just looking at some photos of the city can make you feel like you’re at home!

Joplin is a city in southern Jasper County and northern Newton County in the southwestern corner of the US state of Missouri. Joplin is named for Reverend Harris Joplin, an early settler and the founder of the area’s first Methodist congregation. Joplin was established in 1873 and expanded significantly from the wealth created by the mining of zinc; its growth faltered after World War II when the price of the mineral collapsed. The city gained travelers as Route 66 passed through it; “Joplin, Missouri” is among the lyrics to Bobby Troup’s legendary song, immortalizing the city among others on the famous highway.

We are happy to be unveiling the beautiful new web design for this amazing destination!

 

 

 

WELCOME BOYNTON BEACH PIRATE FEST!

Hooray! We are so excited to have Pirate Fest join the Saffire Family! Pirate Fest features fine arts and crafts for sale, three live music stages, a “grog garden,” pirate entertainers, a Parade of Pirates, a Children’s Pirate Costume Contest, a Pirate Encampment offering crafts, an inflatable pirate ship for children, and other activities. The … Continue reading “WELCOME BOYNTON BEACH PIRATE FEST!”

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Hooray! We are so excited to have Pirate Fest join the Saffire Family!

Pirate Fest features fine arts and crafts for sale, three live music stages, a “grog garden,” pirate entertainers, a Parade of Pirates, a Children’s Pirate Costume Contest, a Pirate Encampment offering crafts, an inflatable pirate ship for children, and other activities. The Fossil Dig, free kayak rides, as well as a variety of food and entertainment from around the world at the International Ports O’ Call are more reasons to enjoy Uptown Greenville’s exciting festival.

We can’t wait to unveil Pirate Fest’s new website! We’re sure you’ll be hooked!

7 Microsoft Word Tricks!

Many of us use Microsoft Word every day, navigating and utilizing the tool in the same way we did in 1999… minus the cute paper clip guy – we sure miss that guy! The Saffire Team has compiled a list of some of the more unique tips and tricks that we have picked up over … Continue reading “7 Microsoft Word Tricks!”

Many of us use Microsoft Word every day, navigating and utilizing the tool in the same way we did in 1999… minus the cute paper clip guy – we sure miss that guy!

The Saffire Team has compiled a list of some of the more unique tips and tricks that we have picked up over the years. We recommend you open up Word when reading through the list in order to try out some of our tricks!

 

1. Configure Paste Options

Need to cut and paste from a bunch of documents? It can become a formatting nightmare! Word “tries” to be helpful when copied text is pasted into a document by automatically retaining the source formatting, while providing the option to change the text to match the formatting of the current document.

To avoid having to choose formatting option every time text is pasted, click File, followed by Options and then click on Advanced. In the ‘Cut, copy and paste’ heading, you can use the first four drop-down menus to set a default setting for format pasting.

While configuring these options in Word, uncheck the box labelled ‘Show Paste Options Buttons’ to prevent the formatting options pop-up window from being displayed in the future.

 

2. Show and Hide the Toolbar:

Have you ever been typing away and all of a sudden a random mouse click hid your entire toolbar? It’s a simple fix, but in the moment it can be really frustrating!

To get the toolbar back, double-click one of the tabs at the top of the ribbon to toggle the toolbar on and off. Also, you can use the keyboard shortcut – by simply pressing [Ctrl]+[F1].

If you want to hide it, click the up arrow icon on the far right side of the toolbar.

 

3. Utilize the Quick Access Toolbar:

An underutilized tool that can save a ton of time! The Quick Access Toolbar (QAT) is a small, customizable toolbar that exposes a set of commands that are specified by the application or selected by the user.

The following screenshot shows where QAT can be found and edited.

 

You can pick from a list of 20 shortcuts like print, insert hyperlink, add table, etc.

One of the most necessary shortcuts to add is Print. This will immediately send your document to the printer.

 

4. Remove Formatting:

Your document can get really messy when dealing with varying fonts. If text has been formatted and you change your mind about how it should appear, highlight the section of text, and press [Ctrl]+[Space] and it will clear all formatting!

 

5. Adjust Font Spacing in Headings:

A fairly simple, yet forgotten feature is to adjust text spacing. Text space can be used to help ensure that a heading fits on a single line, rather than wrapping onto a second, or can be expanded to reduce the amount of white space in a line.

Highlight a line of text, right click and select ‘Font’ from the context menu. Then click ‘Advanced’ and ‘Spacing’. The ‘Spacing’ section has a drop-down where you will choose if you want to condense or expand the spacing in-between the letters. Use the up and down arrows in the ‘Spacing’ section to expand or compress it.

 

6. Compare Documents

There are various reasons why you might want to compare two documents. Word provides the option to open two files side by side for this very purpose. However, if you’re using a monitor in portrait mode, document comparison is less useful than having one document displayed above the other.

Open the documents you want to compare and click the ‘View’ tab on the toolbar. Click ‘View Side by Side’ button and then click ‘Arrange All’. Press ‘Synchronous Scrolling’ and you can scroll through both of your documents at the same time.

 

 

7. Paste Text with the Spike:

While the Clipboard provides a useful way to copy and move text around a Word document, there’s a little-known feature called “the Spike” that provides an alternative. Text that is added to Spike is cut from the document and there is no limit to the number of entries that can be added, meaning you can jump around the document cutting certain paragraphs, words or sentences and adding them to the Spike. You can then easily paste all of the cut text and easily paste it in the area of preference.

To add text to the Spike, highlight it and press {Ctrl]+[F3] simultaneously – this can be repeated as many times as required. To paste the contents of the Spike back into a document, you just need to press [Ctrl]+[Shift]+[F3].

 

 

 

Welcome Barbecue Festival!

  We are thrilled to have another barbecue festival in the Saffire Family! The Barbecue Festival takes place in Lexington, Kentucky which is the Barbecue Capital of the World (some in a few cities across Texas might argue this claim.. ha!) The Annual Barbecue Festival has been recognized nationally, regionally, and state wide for its … Continue reading “Welcome Barbecue Festival!”

 

We are thrilled to have another barbecue festival in the Saffire Family! The Barbecue Festival takes place in Lexington, Kentucky which is the Barbecue Capital of the World (some in a few cities across Texas might argue this claim.. ha!)

The Annual Barbecue Festival has been recognized nationally, regionally, and state wide for its excellence. The event has been recognized as one of the “Top Ten Food Festival in America” by Travel & Leisure Magazine, designated as a Top Twenty October Event by the Southeast tourism Society, is a part of the Library of Congress’ Local Legacy Event, and has received won more than fifty awards through The N.C. Association of Festivals and Events Excellence Awards program. The festival was also named “One of Ten Great Places to Celebrate Food” by USA Today.

We can’t wait to show the world a beautiful new website design to showcase such a great event!

Welcome Northern Wisconsin State Fair!

  The Saffire Team has known the team at the Northern Wisconsin State Fair for a few years now thanks to both team’s involvement in IAFE. Something everyone should know about this Fair is that it is located in Chippewa Falls, WI — and Leinenkugels is brewed in Chippewa Falls! The Leinenkugel family has been a big supporter of … Continue reading “Welcome Northern Wisconsin State Fair!”

 

The Saffire Team has known the team at the Northern Wisconsin State Fair for a few years now thanks to both team’s involvement in IAFE.

Something everyone should know about this Fair is that it is located in Chippewa Falls, WI — and Leinenkugels is brewed in Chippewa Falls! The Leinenkugel family has been a big supporter of this fair and many areas of the fairgrounds are even named after the family and brewery  I think a toast of Summer Shandy might be in order!

The fair is held every July and has been growing in attendance every year! The fair reported a record-breaking attendance of 84,720 last year. With all of the great events lined up every year, expect this awesome event to grow even more!

Stay tuned for their great new website!

Welcome Bedford Blues & BBQ Festival!

  We met the awesome Bedford Blues & BBQ Festival team two years ago at the International Festivals and Events Association Annual Convention and knew we wanted to work with such a great organization! Visitors and residents have marked the Bedford Blues and BBQ Festival on their calendar every year, as this event grows in national … Continue reading “Welcome Bedford Blues & BBQ Festival!”

 

We met the awesome Bedford Blues & BBQ Festival team two years ago at the International Festivals and Events Association Annual Convention and knew we wanted to work with such a great organization!

Visitors and residents have marked the Bedford Blues and BBQ Festival on their calendar every year, as this event grows in national recognition. Every Labor Day Weekend, Bedford welcomes over 20,000 music and food lovers from all over the world to get their groove on. Three days of blues and rock musicians along with down home southern BBQ, the annual Bedford Blues & BBQ Festival is sure to please the senses.

Stay tuned for a gorgeous new website for a great event!