Snapchat: Think Inside the Geofence

Are you still struggling on how to use Snapchat? It’s okay, it can be confusing! In fact, Snapchat has been around for over four years now and many marketers are still desperately trying to figure out how to use the platform and how to reach it’s large and growing user base. We even see Snapchat … Continue reading “Snapchat: Think Inside the Geofence”

Are you still struggling on how to use Snapchat? It’s okay, it can be confusing! In fact, Snapchat has been around for over four years now and many marketers are still desperately trying to figure out how to use the platform and how to reach it’s large and growing user base. We even see Snapchat confusing technology writers like in this slate.com article, Is Snapchat Really Confusing, or Am I Just Old? One great way to dive into Snapchat marketing is for your organization to purchase a “Business Geofilter” from the app.

Snapchat has had custom branded geofilters available for a few years to large retailers, movie studios and other large budget organizations for tens of thousands of dollars. But in February of 2016, Snapchat announced that they would allow anyone, including smaller organizations, to upload geofilters starting at just $5. Geofilters are nothing more than a digital graphic that can be laid on top of a Snapchat user’s photo or video at a specific location.

These new, on-demand geofilters are divided into two categories, Personal Geofilters and Business Geofilters.

  • A Personal Geofilter is one that does not include any branding, business marks/names or logos and doesn’t promote a business or a brand. You might submit a Personal Geofilter to celebrate a birthday, wedding or graduation.
  • A Business Geofilter is one that promotes a business or a brand.

Complete Business Geofilter submission guidelines can be found here. However, the key to making a good filter graphic is to create something fun and enticing that will inspire people to place your graphic on top of their selfie! The image has to be 1080px wide by 1920px high and saved as a .PNG file with a transparent background. Many of you may not have access to photo editing software which allows you to save a transparent background. This is why we recommend sending your graphic over to one of our favorite sites, Fiverr! If you click here, you can choose from over 30 graphic designers that specialize in Snapchat Geofilter creation for as low as $5!

After you have uploaded the image, you will be able to choose your dates and the geographic area you want to target. You can drag and drop a “geofence” around the location, which will then give you a pricing estimate based on the size of the area selected and the date range.

Your submission is then sent for review by Snapchat. After approval, your filter will appear on the user’s filter options in that location! During and after your campaign, you’ll be able to receive on-demand metrics and insights on the success of your geofilter.

We would love to see what Snapchat filters your organization has used! Please post them below or on our Facebook page!

 

 

Welcome Christmas in the Park!

Who doesn’t LOVE Christmas!??! The Saffire Team sure does…just check out our pictures from an event a few years ago here. Christmas is in the air at Saffire as we work with our new client, Christmas in the Park on their new website! Christmas in the Park is an annual holiday tradition that takes place … Continue reading “Welcome Christmas in the Park!”

Who doesn’t LOVE Christmas!??! The Saffire Team sure does…just check out our pictures from an event a few years ago here.

Christmas is in the air at Saffire as we work with our new client, Christmas in the Park on their new website!

Christmas in the Park is an annual holiday tradition that takes place in the heart of Downtown San José at the Plaza de Cesar Chavez. For over 30 years, the two-acre park is transformed into a holiday fantasy with over 60 musical and animated exhibits, glittering lights and the 60-foot Community Giving Tree. Some of the original displays housed in one of the largest exhibits, the Lima Train, include a melting snowman, caroling mice and elf woodcrafters. It also takes more than 260,000 volunteer hours from Board Members and the community to bring this well-loved holiday tradition to San José each year.

Stay tuned for their great new web design!

 

 

 

Welcome Caldwell Night Rodeo!

Saffire started by specializing in Rodeo websites and has grown to specialize in all events, venues and destinations. We still are always VERY excited and love to keep growing in rodeo clients! We are so happy to welcome the historic Caldwell Night Rodeo to the Saffire Family! Now in its 82nd year, Caldwell Night Rodeo … Continue reading “Welcome Caldwell Night Rodeo!”

Saffire started by specializing in Rodeo websites and has grown to specialize in all events, venues and destinations. We still are always VERY excited and love to keep growing in rodeo clients! We are so happy to welcome the historic Caldwell Night Rodeo to the Saffire Family!

Now in its 82nd year, Caldwell Night Rodeo is one of the largest and longest-running annual events in Canyon County, drawing rodeo fans in excess of 40,000 over 5 action-packed nights. Listed among the Top 30 Professional Rodeos AND Top 6 Outdoor Rodeos in the nation, Caldwell Night Rodeo features some of the best professional cowboys, cowgirls and animal athletes in the world and is an annual stop on the professional rodeo tour.

As the first rodeo in the Pacific Northwest to ever be held under the lights, Caldwell Night Rodeo offers a true rodeo experience unlike any other. With over 500 world-class contestants and 7 action-packed nightly event, the excitement in our arena is electric. Equally divided by the infamous “Rowdies” and “Civies” – the CNR crowd plays an interactive role in the excitement of this one-of-a-kind rodeo.

In 2015 CNR was voted the #1 Large Outdoor Event in Canyon County, one of the Top 10 Rodeo’s in the US by Real Time Cowboy Magazine and one of the 101 Best Events in the West by American Cowboy Magazine.

Stay tuned to see a great new website for this great event!

 

 

 

Welcome Texas Commercial Airports Association!

Saffire is excited about our new partnership with the Texas Commercial Airports Association! The Texas Commercial Airports Association was formed in December 2011 and is open to the 25 commercial passenger airports in Texas. Texas airports with commercial flights serve more than 135 million passengers annually. In total, Texas commercial service airports create more than 714,720 full-time jobs … Continue reading “Welcome Texas Commercial Airports Association!”

Saffire is excited about our new partnership with the Texas Commercial Airports Association!

The Texas Commercial Airports Association was formed in December 2011 and is open to the 25 commercial passenger airports in Texas. Texas airports with commercial flights serve more than 135 million passengers annually. In total, Texas commercial service airports create more than 714,720 full-time jobs with annual earnings of approximately $20 billion and $45 billion in annual economic activity.

Stay tuned to The Dirt for a great new website!

 

 

 

 

Welcome Canfield Fair!

Saffire loves a good fair! We are thrilled to welcome another fair and another Ohio client, Canfield Fair, to the Saffire Family! Canfield Fair takes place for six days in late August/early September and is the largest county fair in the state of Ohio and one of the largest in the nation.  Keep an eye out … Continue reading “Welcome Canfield Fair!”

Saffire loves a good fair! We are thrilled to welcome another fair and another Ohio client, Canfield Fair, to the Saffire Family!

Canfield Fair takes place for six days in late August/early September and is the largest county fair in the state of Ohio and one of the largest in the nation. 

Keep an eye out for a brand new design in the weeks to come!

 

 

Welcome Cow Palace!

We are so honored to welcome such a historic venue to the Saffire Family! Since opening in 1941, the Cow Palace has welcomed 50 million visitors through its doors. Two short weeks after the close of the first show, Pearl Harbor was attacked. Rented by the Federal Government for $1.00 per year, for the next … Continue reading “Welcome Cow Palace!”

We are so honored to welcome such a historic venue to the Saffire Family!

Since opening in 1941, the Cow Palace has welcomed 50 million visitors through its doors.

Two short weeks after the close of the first show, Pearl Harbor was attacked. Rented by the Federal Government for $1.00 per year, for the next five years the huge structure was filled with troops embarking for combat zones in the Pacific Theatre. As World War II progressed, the pavilion was turned over to the Ordinance Department and converted into a huge repair garage.

Since then, Cow Palace, has had many historic concerts, rodeos, boxing, political conventions, conventions/trade shows and countless other amazing events!

We can’t wait to reveal their new website! Stay tuned to The Dirt: Event Marketing Newsletter for the launch!

 

 

 

Welcome Visit McAllen!

We are thrilled to partner with another Destination Marketing Organization and another organization in the Rio Grande Valley of Texas! We have been able to get to know the McAllen team over the past few years at Texas Tourism events and are happy to welcome them to the Saffire Family! McAllen has grown and developed from … Continue reading “Welcome Visit McAllen!”

We are thrilled to partner with another Destination Marketing Organization and another organization in the Rio Grande Valley of Texas! We have been able to get to know the McAllen team over the past few years at Texas Tourism events and are happy to welcome them to the Saffire Family!

McAllen has grown and developed from an agricultural based economy to a strong retail, manufacturing and trade center. Today, McAllen is one of the fastest growing cities in America. The City and surrounding areas have a population of 750,000.

McAllen, Texas has a lot to offer – world-class nature tourism, the best shopping in South Texas, nearly 700 restaurants, outstanding arts and entertainment opportunities, great sporting and outdoor activities, enchanting cultural diversity and a lively spirit that you’ll notice and appreciate.

Stay tuned for a beautiful new website from a great destination!

 

 

 

 

Stay Organized with Trello

  Are you having trouble staying organized? Is your wall calendar just not keeping up in the digital world? Here at Saffire, we’ve started using Trello to stay organized! Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and … Continue reading “Stay Organized with Trello”

 

Are you having trouble staying organized? Is your wall calendar just not keeping up in the digital world? Here at Saffire, we’ve started using Trello to stay organized! Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in the process.

Trello uses “cards” which contain each of your tasks or ideas. In each card, you can add members, labels, checklists, any attachments and even a due date. Each card is filed under a list and can be easily moved from list to list. For example, you can have a “to do” list, “overdue” list and a “completed list” and easily move the cards to their appropriate list. Cards and lists are then housed under boards in order to stay organized and keep your projects separate. You can also add an unlimited number of members to a Trello board in order for multiple people to collaborate.

Trello boards can be extremely effective as both a meeting agenda and task tool. We use trello boards to list out our agenda in cards. Then, we take notes under each agenda item, assign a task to someone and put a due date on that action item.

 

 

Another great way to utilize Trello is to place your marketing editorial calendar into a board. You can switch to a calendar view and anyone on your team can see what posts, emails or content is scheduled to be published so your team can plan accordingly, whether that means graphic design or preparing copy for social media.

 

 

For our event planners, this can be an extremely powerful tool to help keep your event prep work organized. Tasks can easily be seen by your team such as when tickets go on sale or entertainment announcements are made. As we all know, plans can drastically change and Trello makes changes easy! Simply drag & drop a card onto a new date on the calendar and the due date will update automatically.

 

 

There are endless uses for this powerful tool! Let us know if you use Trello and how you use it!

 

 

 

 

 

Welcome Salinas Valley Fair!

We are thrilled to welcome another California fair! We met the Salinas Valley Fair team at the WFA Convention and were able to hang out in Vegas at IAFE! The Salinas Valley Fairgrounds is home to the annual Salinas Valley Fair, the Monterey International Wine Competition, King City Destruction Derby, Salinas Valley Fair Ranch Rodeo … Continue reading “Welcome Salinas Valley Fair!”

We are thrilled to welcome another California fair! We met the Salinas Valley Fair team at the WFA Convention and were able to hang out in Vegas at IAFE!

The Salinas Valley Fairgrounds is home to the annual Salinas Valley Fair, the Monterey International Wine Competition, King City Destruction Derby, Salinas Valley Fair Ranch Rodeo and several events year round. Year-round events range from Horse & Stampede Shows to local 4-H and Boy Scout Troop Meetings. The Salinas Valley Fairgrounds also offers a spacious venue for community gathering and private events. 

We are thrilled to showcase the fair and their fairgrounds online and with a new website!

Welcome North Idaho Fair!

The Saffire Team is happy to bring another Idaho client into the Saffire Family! We really enjoyed getting to know the North Idaho Fair team at RMAF and IAFE and we can’t wait to roll out a great new website! The North Idaho Fair started from humble beginnings over 90 years ago to grow into … Continue reading “Welcome North Idaho Fair!”

The Saffire Team is happy to bring another Idaho client into the Saffire Family! We really enjoyed getting to know the North Idaho Fair team at RMAF and IAFE and we can’t wait to roll out a great new website!

The North Idaho Fair started from humble beginnings over 90 years ago to grow into the five-day, community-wide entertainment and educational event that it is today! The fair team remains committed to preserving the North Idaho Fair’s rich agrarian history, protecting its current facilities, and exploring new and exciting ways in which its current 83 acres can serve the educational and entertainment needs of a growing community.

Welcome aboard!