We had the pleasure of visiting with State Fair of Louisiana in Shreveport at the end of February to close the deal and to add them to the Saffire family. Founded in 1906, the State Fair of Louisiana is celebrating its 107th year. Since the site will be representing the state of Louisiana, you … Continue reading “Welcome State Fair of Louisiana!”
We had the pleasure of visiting with State Fair of Louisiana in Shreveport at the end of February to close the deal and to add them to the Saffire family.
Founded in 1906, the State Fair of Louisiana is celebrating its 107th year. Since the site will be representing the state of Louisiana, you can expect it to be lively, colorful and have a splash of Tabasco to spice it up.
Saffire wants to welcome Glenn County Fair in Orland, CA to the family! We met them this year at the WFA convention in January and are moving along quickly to prep for their fair May 16-19, 2013. The Fair boasts of its true County Fair atmosphere and is the hub of the County’s … Continue reading “Welcome Glenn County Fair”
Saffire wants to welcome Glenn County Fair in Orland, CA to the family! We met them this year at the WFA convention in January and are moving along quickly to prep for their fair May 16-19, 2013.
The Fair boasts of its true County Fair atmosphere and is the hub of the County’s entertainment, social, and educational events. The fairground is also home of Northern California’s own Railroad, “The Orland/Newville and Pacific Railroad.” A model narrow gauge railroad with tracks that run through the fairgrounds. It operates on weekends in the spring and summer and during special events that are staged on the fairgrounds.
Saffire is excited to announce Fiesta® San Antonio as a member of the Saffire family. Fiesta is one of America’s truly great festivals, attracting more than 3.5 million attendees to its 100 events, celebrating San Antonio’s rich and diverse cultures. Fiesta is one of the biggest and oldest events in Texas and celebrating its 122nd anniversary in 2013. … Continue reading “Welcome Fiesta® San Antonio!”
Saffire is excited to announce Fiesta® San Antonio as a member of the Saffire family.
Fiesta is one of America’s truly great festivals, attracting more than 3.5 million attendees to its 100 events, celebrating San Antonio’s rich and diverse cultures.
Fiesta is one of the biggest and oldest events in Texas and celebrating its 122nd anniversary in 2013. It coordinates 100 local nonprofit organizations and more than 75,000 volunteers to make Fiesta a real Texas-sized festival.
The Commission promotes Fiesta® San Antonio regionally, nationally, and internationally, and the festival has become a popular attraction for visitors from far and wide. More than 20 percent of Fiesta-goers travel from across the state, the nation, and even the world!
When you hear the word hashtags, do you dream of a new delicious, bite-size breakfast treat? Or do you think of categorizing messages on Twitter? The # symbol, called a hashtag, is used to mark keywords or topics in a tweet (e.g., #mybigevent). Twitter didn’t create hashtags; they were created organically by users as a … Continue reading “#Hashtags – They’re not just for breakfast anymore”
When you hear the word hashtags, do you dream of a new delicious, bite-size breakfast treat?
Or do you think of categorizing messages on Twitter?
The # symbol, called a hashtag, is used to mark keywords or topics in a tweet (e.g., #mybigevent). Twitter didn’t create hashtags; they were created organically by users as a way to categorize messages.
By clicking on a hashtagged word in any message, it will show you all messages marked with that same hashtag. So you can easily see all the posts on that topic. And anyone that does a search for that hashtag may find your Tweet.
Here are four things to remember to successfully use hashtags in marketing.
Hashtags are a great way to engage your customers about your event and allow them to engage with each other. Using your event’s name or a common abbreviation may be a good start, but try to pick something unique and specific.
For example, #SEwebinar allows us to focus in on the specific topic of webinars rather than just using #SaffireEvents for everything. It will also allow others to search for a specific topic much easier too. You wouldn’t want to promote a contest and then make your participants wade through all your other tweets in order to find the contest updates. Continue reading “#Hashtags – They’re not just for breakfast anymore”
The Saffire team had the opportunity to spend some quality time with the folks from the Cuero Turkeyfest at the Texas Events Summit this past January, and we knew it was a match made in heaven from the get go. A storied past including dueling rights to the title, “Turkey Capitol of the World,” … Continue reading “Welcome Cuero Turkeyfest!”
The Saffire team had the opportunity to spend some quality time with the folks from the Cuero Turkeyfest at the Texas Events Summit this past January, and we knew it was a match made in heaven from the get go. A storied past including dueling rights to the title, “Turkey Capitol of the World,” that can only be settled with an annual Great Gobbler Gallop (a.k.a. turkey race) with a sister city in Minnesota, was all we needed to hear. We love a good story, good name and good people, and the Cuero Turkeyfest has all of the above! Welcome to the team!
It has been a very busy couple of weeks and we’re proud to announce the Old Sorehead Trade Days as one of our newest clients to join the ever growing list of SaffirefaX! With a great name like Old Sorehead Trade Days who couldn’t be excited? Touting themselves as the best little show in West … Continue reading “Welcome Old Sorehead Trade Days!”
It has been a very busy couple of weeks and we’re proud to announce the Old Sorehead Trade Days as one of our newest clients to join the ever growing list of SaffirefaX! With a great name like Old Sorehead Trade Days who couldn’t be excited? Touting themselves as the best little show in West Texas, Stanton hosts Trade Days three times a year with six days of wonderful shopping. Vendors from all over Texas and the southwest bring wood crafts, wearable art, hand-poured candles, metal art — the list goes on and on! If you can imagine it, you can find it at Old Sorehead Trade Days. This group of Texas gals can’t wait to make this road trip! Welcome to the team!
We would like to welcome the Rio Grande Valley Livestock Show to the Saffire team! As this event has grown over the years it has become one of the top 10 livestock shows in Texas and hosts visitors from throughout the state to enjoy the parade, rodeo, and many other attractions to compliment the competitive … Continue reading “Welcome Rio Grande Valley Livestock Show!”
We would like to welcome the Rio Grande Valley Livestock Show to the Saffire team! As this event has grown over the years it has become one of the top 10 livestock shows in Texas and hosts visitors from throughout the state to enjoy the parade, rodeo, and many other attractions to compliment the competitive livestock events! We’ve had the pleasure to get to know the RGVLS team at various conferences and couldn’t be happier to finally call them official partners!
Instagram is a very popular program for sharing photos on smart phones – especially among the younger audiences our events need to reach. Instagram pictures provide another great way to tell your audience the story of your event. You can promote anything that represents part of your event—from concerts to competitive events to the midway … Continue reading “6 Ways to Use Instagram for Your Event”
Instagram is a very popular program for sharing photos on smart phones – especially among the younger audiences our events need to reach.
Instagram pictures provide another great way to tell your audience the story of your event. You can promote anything that represents part of your event—from concerts to competitive events to the midway and food.
Here are 6 ways to get started on Instagram and make the most of it to market your event.
#1 Get started now!
Sign up for an account – It takes two minutes. Download the app and simply use your Facebook info to link the accounts. Choose a user name, like your Event’s name, and pick a password. Select any Facebook friends that you’d like to follow on Instagram, and you’re done. Now you are ready to choose some event photos, enhance them using Instagram filters and upload them.
Did anyone notice that the Grammys really kicked up their social media presence this year, especially Twitter? As far as event marketing goes, the Grammys are a good one to watch – and they had their second highest ratings in 20 years. We thought we’d share some quick tips that we noticed, so that you … Continue reading “5 Things Events Can Learn from How the Grammys used Social Media”
Did anyone notice that the Grammys really kicked up their social media presence this year, especially Twitter?
As far as event marketing goes, the Grammys are a good one to watch – and they had their second highest ratings in 20 years.
We thought we’d share some quick tips that we noticed, so that you might be able to use social media similarly to increase your event’s “ratings” (your attendance).
1. They posted their hashtag, #GRAMMYS, everywhere!
2. They didn’t just post social media options at the Grammys, their Twitter and Facebook URLS (as well as their website URL) were posted well before the event in ads, etc. as well as during the event before commercial breaks.
3. They told customers what they’d get for following, including behind-the-scenes photos and exclusive coverage. (Sound familiar? We always suggest that events do this – you can do this too!)
4. They let people know they were listening. Periodically, LL Cool J would read tweets on the air, and you could do the same at your event.
5. They were active during the event on social media. This is important so you can direct, guide and enhance the conversation, not just relying on your audience.
Think about your event and how you can use the Grammys, one of the biggest global events, to inspire you to kick up your social media presence this year!
Saffire extends a hearty welcome to the largest rodeo in California and one of the top 20 in the U.S., California Rodeo Salinas! We are so excited to partner with such an historic event, and couldn’t be prouder of our ever-growing list of prestigious rodeo clients!
Saffire extends a hearty welcome to the largest rodeo in California and one of the top 20 in the U.S., California Rodeo Salinas! We are so excited to partner with such an historic event, and couldn’t be prouder of our ever-growing list of prestigious rodeo clients!
