Saffire Blog

Saffire 101: SaffireMail

Earlier this week, Kendra was joined by our friend Jennie from Rodeo Austin to discuss why events should be using email marketing. We had such a positive response, it only seemed right that this week’s Feature Friday was how-to create an email marketing campaign with SaffireMail! Here are a few reasons why your event should … Continue reading “Saffire 101: SaffireMail”

Earlier this week, Kendra was joined by our friend Jennie from Rodeo Austin to discuss why events should be using email marketing. We had such a positive response, it only seemed right that this week’s Feature Friday was how-to create an email marketing campaign with SaffireMail!

Here are a few reasons why your event should be using email marketing:

•Email is the top revenue generator for many companies, even above social media!

•Email gives some of the fastest results, often within 24 hours

•Email is the most cost-effective marketing tool

Here is a quick tour of SaffireMail and some tips and tricks for you to use as you get ready to send your next marketing email!

Join Our Webinar “Trends in Online Marketing”

Trends in Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/917753470 The web changes so fast that keeping up with the latest and greatest online trends can seem like a full-time job. But since none of us have that kind of time, join Saffire for a fast-paced session to learn what … Continue reading “Join Our Webinar “Trends in Online Marketing””

Trends in Online Marketing

Space is limited.
Reserve your Webinar seat now at:

https://www3.gotomeeting.com/register/917753470

The web changes so fast that keeping up with the latest and greatest online trends can seem like a full-time job. But since none of us have that kind of time, join Saffire for a fast-paced session to learn what you need to know to stay ahead of the curve with online marketing. We will discuss fair websites, social networking, ecommerce, mobile, email marketing and other must-haves that will help you increase revenue for your event.

The team at Saffire has done online marketing since 1995 for clients like KEEN Footwear, Nike, Jeep, Intel & Panasonic; they’ll tell you what you can learn from those huge companies to help your fair be most successful.

From this Free Webinar you will learn:

Four new must-haves for your event website
Five things you could be learning about your event from Google Analytics
How to put the “social” in social media
What is three-screen marketing and should you use it?

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Rebekah Hardage, Marketing Manager, as they help you stay ahead of the curve when it comes to event marketing online.

Title: Trends in Online Marketing
Date: Tuesday, July 17, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Saffire Updates: Version 1.9

We are so excited to tell you about the great new features in Saffire Version 1.9! This release contains the number one requested item from our last client survey—Mobile Texting! Read about this and the other great features below. SaffireMail™ Enhancements Attention all Saffire Clients—If you’re not sending mass marketing emails to your customers, or … Continue reading “Saffire Updates: Version 1.9”

SaffireMail™ Enhancements

Attention all Saffire Clients—If you’re not sending mass marketing emails to your customers, or if you’re looking for an easier or more cost-effective solution, you should consider SaffireMail™!

Check out the newly rebranded and upgraded SaffireMail™, available right from your dashboard so you can stay connected to your email list by clicking SaffireMail™ under Quick Links on your Admin Dashboard.

We are also excited to bring you new pricing for SaffireMail™. We have reduced the fees for our monthly service by up to 30%. Our goal is to make it efficient and cost effective to email your customers so you can continue to grow your event. Check out the pricing structure here!

Watch this video to learn more! (Part 1)
Watch this video to learn more! (Part 2)

New Features

With the increase in the popularity of texting, especially among the younger crowd, we want you to have the opportunity to reach your customers where they already are – on their cell phones! Saffire is proud to announce that we now offer SaffireText™, so you can manage mobile phone numbers and easily send text messages to your customer base.
Watch this video to learn more!
You can now add Pinterest and YouTube icons to your homepage! This request from several customers will help you take advantage of all the great marketing opportunities created through different social media outlets. You can even reorder all four of your social media options, including Facebook and Twitter, by clicking on “Social Media” under the News heading on your Admin Dashboard.
Watch this video to learn more!
There is also a new “Pin It” button on each of your photos in your event photo gallery! As your customers go browse enlarged photos, the “Pin It” button appears next to the Facebook and Twitter buttons, giving your customers another way to share your photos and interact with your event.
Saffire now has included specific HTML in your site to enhance Google’s recognition of your event pages. We admit this is super geeky, but trust us that we’re doing everything we can so your event is optimized for Google!

Mobile Enhancements

We know that nothing sells an event like photos, and since your mobile effort is a big part of your marketing strategy, we have enhanced photo viewing on mobile! Now, every photo in your homepage features section will be shown on the homepage of the mobile site (not just the first one). Your customers will see arrows on either side of the photo so they can easily click back and forth between your images.
Watch this video to learn more!

Member Site Enhancements

You are now able to upload Word Documents and Excel Documents to your Member site module! This will give you the ability to reach your members with the information they need.

Join Our Webinar “Is Email Marketing Dead? (No, and we will tell you why!)

Is Email Marketing Dead? (No, and we will tell you why!) Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/631659158 Saffire is excited to bring you the first in a new series of webinars where we will partner with successful events around the country to bring you the insider’s guide to effective online marketing. Since … Continue reading “Join Our Webinar “Is Email Marketing Dead? (No, and we will tell you why!)”

Is Email Marketing Dead? (No, and we will tell you why!)

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/631659158

Saffire is excited to bring you the first in a new series of webinars where we will partner with successful events around the country to bring you the insider’s guide to effective online marketing. Since Rodeo Austin was our first Saffire partner, it only seems right that they are the first co-presenters in the series.

Rodeo Austin has been a leader in online event marketing for years. They were a pioneer in email marketing for events and have achieved great success with campaigns, contributing to their overall success. Other events always ask us about Rodeo Austin emails and want to know, “How do they do it?” Now is your chance to get the inside scoop directly from Rodeo Austin!

From this FREE webinar you will learn:

• Why your event should do email marketing
• New ideas for powerful subject lines and effective messages
• 8 steps to creating and sending an email
• How to measure the success of an email campaign
• First-hand experience from our Q & A with Rodeo Austin

Register now to join Kendra Wright, President of Saffire, and Jennie Richmond, Manager of Rodeo Austin, as they explain the importance of email marketing and how to integrate it into your marketing mix.

Keith Smith at Central Texas State Fair says, “I’ve come to lots of Saffire’s webinars and always learn something useful from their team. I recommend you sign up!”

Title: Is Email Marketing Dead? (No, and we will tell you why!)

Date: Wednesday, July 11, 2012

Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Join Our Webinar “Increase Event Revenue with Better Online Marketing”

Increase Event Revenue with Better Online Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/527639294 The buzz about Saffire is spreading far and wide! Now is your chance to find out what we’re all about and why so many fairs, festivals and rodeos around the country are joining our movement to improve … Continue reading “Join Our Webinar “Increase Event Revenue with Better Online Marketing””

Increase Event Revenue with Better Online Marketing

Space is limited.
Reserve your Webinar seat now at:

https://www3.gotomeeting.com/register/527639294

The buzz about Saffire is spreading far and wide! Now is your chance to find out what we’re all about and why so many fairs, festivals and rodeos around the country are joining our movement to improve the event industry’s online presence.

From this Free Webinaryou will learn:

How easy it is to manage your website content with Saffire
Five ways to integrate social media that you may not be using
The answer to the question “Is email dead?” and what to do about it
How to have a mobile and tablet strategy… without going crazy!
Three easy things you can do to enhance your Google ranking
One thing you MUST do to increase online sales and why it’s critical (hint: RAIN!)

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Rebekah Hardage, Marketing Manager, as they answer these questions and provide a free overview of how Saffire stretches your online marketing dollars while boosting revenue.

Title: Increase Event Revenue with Better Online Marketing
Date: Tuesday, July 10, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

Happy 4th of July from Saffire!

The Saffire Revolution Continues!

I think I can speak for everyone in our office when I say it is pretty clear that fair season is just around the corner! In the past 7 days we have launched 4 new Saffire websites! Check ’em out! Okeechobee County Fair Okeechobee, FL Texas State Forest Festival Lufkin, TX Napa County Fair Calistoga, … Continue reading “The Saffire Revolution Continues!”

I think I can speak for everyone in our office when I say it is pretty clear that fair season is just around the corner! In the past 7 days we have launched 4 new Saffire websites! Check ’em out!

Okeechobee County Fair
Okeechobee, FL

Texas State Forest Festival
Lufkin, TX

Napa County Fair
Calistoga, CA

Dodge City Roundup
Dodge City, KS

Saffire 101: Interactive Event Map Module

We received such positive feedback from our customers about the interactive event map, that we decided to live by the motto the more the merrier! The flexibility of the Saffire software gives you the chance to create exactly the website you want, down to each custom page. After hearing such rave reviews of the interactive … Continue reading “Saffire 101: Interactive Event Map Module”

We received such positive feedback from our customers about the interactive event map, that we decided to live by the motto the more the merrier!

The flexibility of the Saffire software gives you the chance to create exactly the website you want, down to each custom page. After hearing such rave reviews of the interactive event map, we added the option of including a map on every page of your site.

Our Marketing Manager, Rebekah, will show you how to add an interactive map as you’re creating the exact page your event website needs.

Join Our Webinar “Maximizing Your Mobile Marketing “

Maximizing Your Mobile Marketing Space is limited. Reserve your Webinar seat now at: https://www3.gotomeeting.com/register/396256022 It is estimated that by 2014, more people will access your website via a mobile device than a desktop computer. This means that the future of the web is in the palm of your hand, and it’s time to … Continue reading “Join Our Webinar “Maximizing Your Mobile Marketing “”

Maximizing Your Mobile Marketing

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/396256022

It is estimated that by 2014, more people will access your website via a mobile device than a desktop computer. This means that the future of the web is in the palm of your hand, and it’s time to make it a priority.

From this Free Webinaryou will learn:

Why mobile is a “must have” for any event
Strategies to successfully market through mobile
How to get people to engage with you on mobile during your event
Tools you can use to enhance your mobile presence
The Great Debate: App vs. Mobile Site?

Register now to join Cassie Roberts, Manager of Sales and Partnership, and Rebekah Hardage, Marketing Manager, as they discuss the future of mobile marketing and why it is essential to the success of your event.

Title: Maximizing Your Mobile Marketing
Date: Tuesday, June 19, 2012
Time: 2:00 PM – 3:00 PM CST

After registering you will receive a confirmation email containing information about joining the Webinar.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.5 or newer

A Picture is Worth 1,000 Visitors (or more!)

The success of social media outlets like Instagram and Pinterest has proven what we’ve been saying all along: photos are the hook for your website! Facebook finally jumped on the bandwagon with their timeline overhaul that gives more profile real estate to images. Let’s go over a few facts that prove images are the king … Continue reading “A Picture is Worth 1,000 Visitors (or more!)”

The success of social media outlets like Instagram and Pinterest has proven what we’ve been saying all along: photos are the hook for your website! Facebook finally jumped on the bandwagon with their timeline overhaul that gives more profile real estate to images.

Let’s go over a few facts that prove images are the king of online content:

Pinterest is the 3rd most popular form of social media with over 17.8 million users in the month of February.
Facebook bought Instagram for $1 billion in order to have access to Instagram’s unique photo editing tools.
67% of consumers say that a product’s image on a website will affect their purchasing decision.

Our belief that images drive traffic and engagement is just one of the reasons the Saffire software has such a focus on photos. We include a photo gallery on every event page, and even offer a gallery view so you can look at photos as you browse events.

Unfortunately, we often hear from events that getting quality photos isn’t easy. That is a serious problem and we need to find a solution, because it is essential to the success of your event to have great photos! If your staff is too busy to take pictures during the event, consider assigning that duty to an intern or even working out a sponsorship opportunity with a local photographer.

Whatever you do, we encourage you to make photography a priority at your event this year. Your content online could be great, but it won’t really matter if it’s not attractive.

And just a little tip from us: the best and most shared photos are the ones from your visitors, so allow them to share photos with you online. Who knows, you might find the next face of your fair on Facebook!