In the News – April 13, 2017

THIS SECTION OF OUR BLOG IS DEVOTED TO INDUSTRY NEWS AND ARTICLES WE FIND INTERESTING AND RELEVANT TOUR OUR FRIENDS AND SAFFIRE FAMILY! Check out some good news coming out of The Big Easy and read how New Orleans Tourism Finally Returns to Pre-Katrina Levels. And hey, didn’t get enough about “influencers” in our last Dirt? See … Continue reading “In the News – April 13, 2017”

THIS SECTION OF OUR BLOG IS DEVOTED TO INDUSTRY NEWS AND ARTICLES WE FIND INTERESTING AND RELEVANT TOUR OUR FRIENDS AND SAFFIRE FAMILY!

Check out some good news coming out of The Big Easy and read how New Orleans Tourism Finally Returns to Pre-Katrina Levels. And hey, didn’t get enough about “influencers” in our last Dirt? See how the Cherry Blossom Festival was able to Use Influencer Marketing to Increase Event Attendance. We’ve also noticed that Facebook Live via Desktop Recently Rolled Out Globally.

 

 

 

Contests to Increase Social Engagement!

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests can … Continue reading “Contests to Increase Social Engagement!”

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests can help drive engagement at a minimal cost.

Contests aren’t always successful and don’t always magically drive engagement. The most successful contests are usually very simple, while the contests that fail are usually too complicated for the participants to understand and engage.

So, what is the key to keeping your audience engaged? Simplicity! Ease! Fun!

The most effective way to keep your contest simple is setting an easily manageable objective. What results are you shooting for? What do you want to gain from the post? Be sure to think it through logically by following these steps:

  • Set Goals: What are you trying to achieve? For example, do you want to gain more likes, comments, views on your video, or acquire new email addresses?
  • Consider your Audience: Who are you targeting? It is important to hone in on who your demographic is for the post. Are you trying to reach men or women, kids, teenagers or maybe basketball fans? It will be easier to generate your contest once you have narrowed down on who you want your message to reach.
  • Determine the Contest Time Frame: For small contests where your only objective is to receive likes and comments, we suggest that you run daily contests. For a more complex contest that you want to acquire more personal information or a lengthy submission, we advise that you run the contest for a longer period.
  • Create a Prize Package: Everyone wants to win, especially when they can win multiple prizes in one giveaway! The bigger the prize, the more information you can require from participants. Plan a budget on how much the prize will cost your venue, event, or destination.
  • Execute – Plan the Fulfillment: Know how you can deliver the prize and how to execute the entire plan. Do you need to mail the prize to the winner? Do they need to pick it up?
  • Prizes: To have a great contest, you need to provide prizes. Everyone loves to win things. What is it that you can afford to give away? It doesn’t need to be expensive, but it does need to be relevant to your venue, event, or destination. You can work with local partners in giving away hotel stays, restaurant gift certificates, concert tickets, etc.

Here are 5 simple ideas to get you inspired for your next event!

Contest #1 – Likes and Follows

Facebook likes and follows are simple and easy contests to execute with hundreds of options and ideas:

  • Help us get to 12,000 fans! When we get there, we’ll give away FREE _____ (concert ticket, 2-night hotel stay, etc.)! SHARE this status for your chance to win!
  • Be sure and ALWAYS use compelling images.

Contest #2 – Caption This

Caption This Contests are always a hit! From our experience, caption contests generate more responses than any other contest. Find photos from your past event or images from around your destination. Make sure they are fun, a little goofy and generally aesthetically appealing. Fan favorites are usually animal photos. (explain what this is a little more. Maybe give an example?)

Contest #3 – Photo Comments

Generating interaction among your fans is a great way to build community. Posting a colorful photo will catch their attention in their News Feed. Here are a couple of easy examples:

  • FOOD! Everyone loves food. Post a photo of a unique food item.
  • KIDS! Post a photo of a young kid having fun at your event or destination.
  • HISTORY! Post an image of a historical building or spot.

Then have them post a photo in the comments with their favorite food, in front of a landmark, etc.

Contest #4 – Instagram

Instagram has become the social media platform of choice for many Millennials and Gen Zs (people born between 1980 and 2012). When engaging with this age group, make sure your prizes are things they would want to win and are “trendy”! Don’t be afraid to use hashtags.

  • Double tap and win: Post photos on Instagram. “Double tap this photo and follow us on Instagram to automatically be entered to win a prize pack. Winner announced Monday.
  • Tag three friends to win: “We’re giving away ____ (ride tickets, a hotel stay, gate admission, etc)!! Tag 3 friends to win. #Giveaway #Tag3 #Fun #Friends

Contest #5 – Re-Tweets

Twitter contests are super easy to execute and don’t take a lot of time. Here are few examples:

  • Re-Tweet: We’re giving away a 2-night getaway at our seaside hotel. Retweet to win #VayCay #Fun #GetAway
  • Creative Answer: Explain in 140 characters or less why you deserve to win free tickets to our event. Make sure you tag us to be eligible #TheEvent

 

So, there you have it, a few simple ways to get more social engagement. If you haven’t run a contest yet, give it a shot and let us know how it goes!

“Instant” Marketing Success with User Generated Content

Crockpots and Saffire go together like Velveeta and Ro-Tel. We couldn’t serve up our World Famous Saffire Queso without that handy appliance. Recently, the Saffire Team has noticed a new crockpot in town that was making waves throughout our social media feeds. After doing a little more research, we found that we stumbled upon a … Continue reading ““Instant” Marketing Success with User Generated Content”

Crockpots and Saffire go together like Velveeta and Ro-Tel. We couldn’t serve up our World Famous Saffire Queso without that handy appliance. Recently, the Saffire Team has noticed a new crockpot in town that was making waves throughout our social media feeds. After doing a little more research, we found that we stumbled upon a raging marketing success story that our Saffire friends and family can implement in their own marketing efforts.

The Instant Pot has taken the world by storm and is even number one on the Amazon best sellers list. Ever heard of it? Even though Instant Pot has never been advertised on TV or print, we are sure that many of you have seen it on social media or heard about it at a holiday party. Millions learned of this electric pressure cooker/Crockpot/rice cooker combo because of the power of word of mouth
marketing and user generated content. Instant Pot has been in business since 2010, but it wasn’t until late last year that they started flying off the shelves and piling up on front porches. Instant Pot was savvy enough to know that social media is a crucial component to reaching out to their customers. So, they sent 200 bloggers and cookbook authors the Instant Pot to try it out for themselves. This strategy not only helped get their name out to the public but they also received tons of FREE product placement on many of the blogger’s and author’s websites, blogs, and social media pages. By using these social influencers, they were able to become a household name, go viral and sell over 250,000 units on Amazon Prime day, all without having to pay for expensive print and TV ads.WOM - 2

So, you are now thinking that’s great for Instant Pot, but that will never work for my event, venue, or destination. Don’t be silly! User generated content is easier to integrate into your marketing plans than you think. It is also a more organic way of reaching your customers. Many consumers today will trust a third party much more than they trust content from brands.

 

THE SOCIAL INFLUENCER

Your first step is to identify your audience and influencers.  Find an influencer that will accurately represent the messages you want your audience to see. This could be a famous Instagram teenager, travel or column writers, or even a local news or DJ personality. Once you have established your influencer, events, venues and destinations can work together on providing that person with a unique experience of attending events, staying in trendy hotels and eating at local restaurants, all while broadcasting out their experiences to their followers.

It is also important to let your social influencers have creative control and be engaged in the planning process. These influencers did not just coincidentally gain thousands (or even millions) of followers. They built their large and engaged followers base by knowing what their audience wanted. They are experts on what is appealing to their followers. By giving the creative license to your influencers they will be able to introduce your event, venue, or destination authentically.

Finally, you need to be consistent and live up to this newly generated hype. There is not a one size fits all plan to building brand reputation. Your community involvement needs to focus on long-term benefits rather than quick marketing attempts.

It’s easy to understand why so many companies are taking advantage of user generated content marketing. Don’t let this simple & affordable opportunity to reach out to your audience pass you by. You will be surprised at the additional business word of mouth marketing will generate for your event, venue, or destination this year.

 

In the News – March 2017!

This section of our blog is devoted to industry news and articles we find interesting and relevant tour our friends and Saffire family! For those of you ready to convene, check out these Five Trends that Will Impact Convention Centers in 2017. And hey, how are you feeling about your social networking? Here are 19 … Continue reading “In the News – March 2017!”


This section of our blog is devoted to industry news and articles we find interesting and relevant tour our friends and Saffire family!

For those of you ready to convene, check out these Five Trends that Will Impact Convention Centers in 2017. And hey, how are you feeling about your social networking? Here are 19 Facebook Marketing Predictions for 2017 from the pros. We’ve also dug up these 5 Tech Trends that will influence your marketing strategies.

 

 

 

4 Inexpensive Ways to Go Above & Beyond for Your Sponsors!

By: Jodi Buresh   So the other day in the office, we had a current client ask us if we know of any good ideas on how to report back to their sponsors after their event.  This client was looking for presentation ideas and what to include to show a little more value in that … Continue reading “4 Inexpensive Ways to Go Above & Beyond for Your Sponsors!”

By: Jodi Buresh

 

So the other day in the office, we had a current client ask us if we know of any good ideas on how to report back to their sponsors after their event.  This client was looking for presentation ideas and what to include to show a little more value in that sponsorship. That got us thinking about how all of our friends in the event, venue and destination industries have more than likely solicited sponsorship at some point, so we thought we would put out a post!

The standard basic recap report usually shows the typical statistics of the event, the demographics and how many visitors viewed their website or social media page.  But this client was looking for something ‘different’, something unique that will set them apart from the other events that are trying so desperately to secure the dwindling sponsorship dollars.

For those of you that don’t know, before Saffire, I was the Assistant General Manager at the Red River Valley Fair Association in West Fargo, North Dakota. While at the fair, I helped generate thousands in sponsorships and without those dollars, our events would not have been successful. Below are my top four suggestions to go above and beyond the event recap:

  • Video – If you have a Day Sponsor or Event Sponsor, take a video on the day of the event. For example, we had the Electric Company as a day sponsor for Kids day at the Fair.  On their day, I videotaped myself in front of kids on a carnival ride.  The script read: “Hey Electric Company.  This is Jodi Buresh and we are SO HAPPY that you are our sponsor for today at the Red River Valley Fair.  As you can see, the kids are enjoying the great weather and are having a blast.   We truly appreciate your support!!!”  Throughout the day I took a few more short videos of people or photos of them.  Later that evening, I combined those into a quick video using a video editor.  I used Animoto.com to create the video.  It was easy and took less than 15 minutes.  I would then email it off to the sponsor before I would leave that night!   Cost:  $0
  • Photos – I am a visual person which means I like to show our sponsors what they are getting for their dollars. One year we had a major sponsor for one of our grandstand entertainers.  To show them how much we appreciated their sponsorship, I made a sign with their logo on it.  I got pre-approval from the Stage Management, and asked the entertainer to take a photo with the sign.  That sponsor was so grateful for that photo that they have it framed and hanging in their entryway of their office.   Cost:  $10 for the frame.
  • Gifts – Sponsors appreciate small tokens of appreciation, but they do not want their sponsorship dollars to be spent on gifts back to them. If you are planning to give your sponsors an appreciation gift, be cognizant of the cost.  One year we ordered small individual bags of cotton candy.  Printed a label for the front of it using the Fair’s Marketing scheme for that year.  When I went for the Recap Report appointment, I took along the cotton candy bag.  Cost:  $2 each bag.
  • National Sponsors – Sometimes National Sponsors expect more information from their sponsorship to justify the cost they are spending to be a part of the organization. The Farm Show that we hosted had free admission, so it was difficult to give an accurate count on how many people attended the 3-day event.  We utilized aerial photos showing the parking lots and the grounds packed with people to help secure the sponsor for future years.  We also had additional photos of people near their booth interacting with their sales people.  Cost:  $0

 

There are so many more ideas out there on how to engage more with your sponsors and being creative with the recap reports.  We welcome your suggestions and ideas and will plan to share those in some upcoming issues of The Dirt.  Please send those to us at info@saffire.com

Welcome FIVE FLAGS CENTER

The Five Flags Center has joined the Saffire team and we couldn’t be any more excited! We look forward to working with such an amazing venue! The namesake, Five Flags Center, acclaims the “five national flags” that have flown over Dubuque since 1673. The five flags represented are: the Fleur de Lis of France, the Royal Flag … Continue reading “Welcome FIVE FLAGS CENTER”

The Five Flags Center has joined the Saffire team and we couldn’t be any more excited! We look forward to working with such an amazing venue!

The namesake, Five Flags Center, acclaims the “five national flags” that have flown over Dubuque since 1673. The five flags represented are: the Fleur de Lis of France, the Royal Flag of Spain, the Union Jack of England, the French Republic Flag of Napoleon, and America’s Stars and Stripes. There’s always a lot going on at Five Flags! From the best family programming, to exciting sports and the nation’s top touring performers, the Five Flags Center is the Tri-States home for quality entertainment.

Stay tuned for a new website that’ll surely be a crowd favorite!

Welcome CONROE CVB!

We at Saffire are very happy to partner with a city as beautiful and breathtaking as Conroe CVB! Watching the sun set over 22,000 acres of scenic Lake Conroe. Sipping quality Texas wine beneath century old native pecan trees. Listening to true blue Texas country music harmonize with the wail of an approaching train in … Continue reading “Welcome CONROE CVB!”

We at Saffire are very happy to partner with a city as beautiful and breathtaking as Conroe CVB!

Watching the sun set over 22,000 acres of scenic Lake Conroe. Sipping quality Texas wine beneath century old native pecan trees. Listening to true blue Texas country music harmonize with the wail of an approaching train in historic Downtown Conroe. With a diversity of attractions and convenient location along the I-45 corridor, Conroe is a favorite destination for family fun, travelling professionals, and romantic escapes. Conroe has that small town feel with big town appeal.

Keep an eye out for an amazing, new website being launched very soon!

Welcome LA HABRA CITRUS FAIR

We’re ecstatic to have the La Habra Citrus Fair join the Saffire family! Just looking at some photos of the fair can make you feel like you’re at home. The La Habra Area Chamber of Commerce began holding the La Habra Citrus Fair in 2010 to provide local entertainment and education about the history of … Continue reading “Welcome LA HABRA CITRUS FAIR”

We’re ecstatic to have the La Habra Citrus Fair join the Saffire family! Just looking at some photos of the fair can make you feel like you’re at home.

The La Habra Area Chamber of Commerce began holding the La Habra Citrus Fair in 2010 to provide local entertainment and education about the history of La Habra, as well as to raise money for local non-profits. The Fair normally attracts 30,000 to 40,000 attendees over the weekend. The Youth Expo and Livestock Show has schools competing with livestock, horticulture and art programs.  Our students are responsible for their animals — purchasing, raising and competing for top honors during the Citrus Fair.

We are happy to be unveiling the beautiful new web design for this amazing event!

GETTING HEALTHY WITH TECHNOLOGY

By Kendra Wright, Founder of Saffire Although I work in the digital marketing industry, I have a love/hate relationship with technology and how it applies to my life. I love it as a marketing medium and I’m truly fascinated by great user interface design (nerd alert!), but I feel technology plays too high a role … Continue reading “GETTING HEALTHY WITH TECHNOLOGY”

By Kendra Wright, Founder of Saffire

Although I work in the digital marketing industry, I have a love/hate relationship with technology and how it applies to my life. I love it as a marketing medium and I’m truly fascinated by great user interface design (nerd alert!), but I feel technology plays too high a role in my life sometimes. And when I see a group of people at dinner, all together, but each staring only at their devices, it makes me sad.

So how do I find peace with technology? I try to use it as much as possible in ways that benefit me.

We all have our “stuff.” For me, it’s this. Another birthday is looming. My dad’s heart disease is progressing. I’ve recently had stress-related health issues.

I have renewed interest in getting healthy. And to be honest, I think this is an area where technology can actually help us. Living a healthier life encompasses mind, body and spirit. So I’m going to share a few tools I think can help you in each area.

Body Fitness with Technology

Let’s start with getting our body fit. Let’s face it, finding the time to exercise is a constant struggle. At least it is for me, so I’d like to share a couple of ideas.

First, I know many of us use Fitbit. I’m a super fan, and there is a specific (non-overwhelming) way I use it. Sure, I try to get in my 10k steps, at least more days than not. But there is a feature called Active Minutes that takes it to the next level.

True to the name, Active Minutes are the number of minutes you’re active during the day; active is defined as more strenuous than casual walking. (There’s a geeky term called METs, or metabolic equivalents that measure activity. A MET of 1 is a body at rest; FitBit counts over 3 METs as “active.”) But here’s the catch. Active Minutes are only awarded after 10 minutes of continuous activity. Buzzing around the office or house generally doesn’t count.

The CDC says we need 150 hours a week (or about 25 minutes per day) of moderate-intensity activity, like brisk walking. So here’s my recommendation: to get your 25 minutes a day, go for a walk. When you’ve gone 13 minutes, start back. Viola! You got your 25 minutes!

But that’s not all. CDC also recommends 2 or more days a week of strength exercises. For this, I love an app called Seven.

The Seven app is based on a study in the American College of Sport’s Medicine’s Health & Fitness Journal. It found that people could get health benefits in less time, with no special equipment, by doing interval training in just seven minutes.

For time-constrained event managers, Seven is magic. Because no matter how busy we are, who can honestly say we can’t find seven minutes?

I won’t say these are the most pleasant seven minutes of my day, but I always feel good when I do it, and I even break a little sweat and feel a little (good) sore on occasion.

A Healthier Spirit with Technology

Is it just me, or is there a trend toward talking about mindfulness? Maybe it is me; I’ve been in need of some mindfulness lately. If you look at my phone, I have downloaded eight apps that help to slow down the mind and live in the present moment. Here are several that have been very helpful.

If you are new to meditation, try 10% Happier. This app is awesome to help you get over the hump and figure out where to start.

10% Happier has a seven-day introductory program that does a great job of not only explain HOW to meditate, but the WHY of meditation. You may recognize the name Dan Harris. He is a correspondent for ABC News who had a panic attack on air a few years ago and began meditating.

Harris eventually wrote the book 10% Happier and released a corresponding app to help people get started with a meditation practice. The best thing I can say about it is, Dan Harris is so normal and relatable that it encouraged me to actually do it.

After seven days, it costs $10/month for courses on everything from improving communication to stopping mindless overeating. Although this is a bit expensive for an app, it is worth it to really get the hang of it and keep you on the wagon.

But 10% Happier isn’t the only tool in my mindfulness arsenal. I love the app called Simply Being ($2) for a quick stop in the day (or to put me to sleep). This app is another good place to start a practice, and it offers flexibility for a 5 to 30 minute break. Power Nap is a free app that helps you take a 30-minute nap and wake up refreshed.

For a more varied experience, I love another free app, Insight Timer. The name comes from being a meditation timer, dinging a bell when you are finished. But there are also over a thousand free guided meditations. You can browse or search by particular interest, like sleep or music or anxiety. Then bookmark your favorites to easily find them again.

A Healthier Mind with Technology

Does technology make us smarter? Does it make our lives easier? If you haven’t seen your to-do list dwindling, you’re not alone. But one thing that can help is the ease with which you can find someone to help you with anything. A healthier mind is sometimes as easy as getting things off your plate. And if you’re willing to work virtually, the world truly is your oyster.

One helpful website and app is called Fiverr. Fiverr matches you with people to outsource anything you can imagine. Basic gigs are just $5, although there are many options to spend more on bigger jobs, rush services and more. Fiverr is a great example of the global economy, because you can hire someone from anywhere in the world, including places where $5 has much more value than in the U.S.

My company uses Fiverr most commonly for data entry, online research and work with our CRM (customer relationship management) software. We’ve even used Fiverr to hire a puppet to record
an announcement for a new service, a voice announcer for a podcast and many other tasks! Free your mind from tasks that don’t represent your unique gifts with Fiverr.

If you need project-based freelancers, consider Upwork. You can find designers, writers and more to work for you on an hourly basis. You can hire individuals and even teams on Upwork.

Lastly, if project work just isn’t enough to fulfill your need, you can find full-time assistance at VirtualStaffFinder.com. This is a company started by an American in the Philippines, to help match Filipino workers with employers all over the world, in an array of skill sets. If you’re open to having a virtual member of your team, try Virtual Staff Finder.

I hope these tools are helpful (rather than overwhelming!). I think if you can find ways technology can really make your life better, it can lead to peace. If you have ideas for other types of tools and apps for me to feature, I hope you’ll email me!

Peace.

Bio

Kendra Wright started her career managing non-profit fundraising events. Then in an “about face,” she took a job managing global Internet strategies at a Fortune 1000 company in 1995, just as the Internet came to being. She left that company in 1998 to found Wright Strategies, working with clients like KEEN Footwear, Nike, Jeep, Chrysler, Intel and Panasonic. Then in 2009, Kendra launched Saffire to do integrated online marketing and ticketing for hundreds of events, venues and destinations. It’s been a wild ride! Kendra can be reached at kendra@saffire.com, and more information about Saffire can be found at www.saffire.com.

 

Written for IFEA

Getting Healthy With Technology was published in the International Festivals & Events Association’s “i.e.: the business of international events” quarterly magazine. The premiere association supporting and enabling festivals and events worldwide. For more information on the IFEA, go to: www.ifea.com.

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