Finally, Facebook’s new secret tool is finally out!
Facebook recently announced the launch of Business Manager, a tool that helps brands, app developers and agencies manage accounts, Pages, apps and permissions all in one platform.
MANAGE FACEBOOK EASILY
Business Manager simplifies Facebook advertising efforts by integrating all aspects of Facebook marketing into one easy-to-use tool. This is useful for users who manage their own marketing or on behalf of a brand. For example, if the user is part of an in-house marketing team or their own personal business.
This tool also takes Facebook to a more professional level, since it separates personal from business experience. While people can use a personal email and login to access ad accounts and Pages for management, you won’t need to friend other team members at work just to collaborate. Business Manager allows you to also get notifications using a work email instead of personal address. BONUS: You wont need to switch from your personal account to “use as page” whenever you need to work on your ad campaigns.
BUSINESS MANAGER TOP FEATURES
1. View Pages, ad accounts, apps and permissions linked to your brand
2. Add people on your team who can access campaign assets and collaborate on tasks.
3. Manage external partners, like agencies or Preferred Marketing Developers (PMDs), that are integrated to your Pages, ad accounts and apps
4. For professional advertisers, you can organize all of your clients’ Pages, ad accounts and apps permissions, as well as collaboration permissions.
5. With Business Manager, you’re in total control of all aspects of your Facebook business advertising. You can add, delete and manage ad campaign accounts linked to your business
As well as add or remove permissions to employees and external partners for your ad accounts, apps and Pages.
The tool is very intuitive and designed to help users without a technical background work efficiently. With just a few clicks, it reduces time spent on setting up and managing pages in addition to campaigns. Team members and partners can easily view and organize what’s going on behind the scenes of a Facebook account. I highly recommend taking a few minutes to check out the tool for yourself to see if your business can benefits from features.
Right now Business Manager is only available to select users in the US. Facebook plans for a full roll-out internationally over the next couple of weeks.
To learn more or to get started, you can visit business.facebook.com.
So what do you think? Will you use Business Manager? Do you have access to Facebook Business Manager yet?
Leave a comment below!
* Images from Facebook for Business
Saffire would like to thank Jen Smith with Jen Smith Social for this great guest blog!