I’ve preached the importance of social media before, but here I go again!
Previously, we discussed the marketing potential of having your customers share information about your event with one another through their vast social media networks. But creating your own social media presence is just as important.
Communicate with your customers on an ongoing basis to keep them excited about your events. Use Facebook, Twitter, email blasts and blog posts to share info and keep customers engaged.
And give them the opportunity to converse with you, too! Social media is a two-way street.
A great way to make your customers feel important is to have a simple contest. Give away a pair of tickets to a concert to the best fair food photo or provide an all-you-can-ride wristband to your 500th follower. The cost is low for you but will go a long way with your customers.
Another great customer service you could offer is simply responding to questions your followers post as soon as you can. They expect you to interact with them in the same way they interact with you, so please make sure the person in charge of your social media is passionate and ready to put in the time and effort to create your online personality.
A consistent and interesting voice is the key to social media.