Today’s post is going to be short and sweet, because I need to practice what I’m about to preach.
Writing for the web is different. Our online attention span is much shorter. And we find it easier to digest information presented in segments.
So get to the point. And keep it simple.
You need to provide valuable information that will entice customers to keep looking around your website because the information you are providing is easy to find and understand.
Don’t make your customers dig for the details: present them with essential event information up front in a clean, enticing format.
And PLEASE make sure that date, time and location of an event is in a prominent location.
See, you read the whole post today didn’t you? Simple, clean content is key.
(It’s even okay if you just read the bold words. I made them bold on purpose.
So don’t underestimate the power of formatting either!)