The focus of a fair, rodeo or festival doesn’t stay the same for long. When the lights go out on Monday night, they are busy preparing for Tuesday. And once the 2011 season wraps, they are planning for 2012.
Your customers are the same way. Their interest switches back and forth daily, and your website needs to reflect up-to-the-minute information.
We’ve talked before about how hard it can be to get in touch with your webmaster for a quick content change. And while those in the web industry can appreciate your frustration, your customers simply can’t.
I’ve said it before and I’ll say it again: We live in an age of instant gratification. When your customers want something, they want it 5 minutes ago. (Okay, maybe that’s a little dramatic, but you get the point.)
You need to keep your site fresh and up-to-date by changing features and updating event information on the fly. We recommend a friendly admin site which allows you to efficiently manage your website content, without needing a web developer to do it for you.
Can you imagine holding the power to your website in your hands? Sounds like a dream come true.
We’ve discussed the importance of Do-It-Yourself before, so let this post serve as a reminder that you can control your website.
Do a little research to find the tools that work for you. Your website can reach its full potential, and it’s time to get started.