- Be bigger than yourself: Show people that you care about more than just your own event. Community outreach, supporting good causes, and promoting other events in the area are a great way to get involved and keep your event’s name relevant to the community year-round. Not to mention, this gives you something interesting to add to your emails and social media posts!
- Be active on social media: Don’t just be active, be engaging, because the best way to get your content to go viral is to make it highly interactive. For example, creative Facebook contests are a fun way to encourage followers to interact with your posts.
- Use teasers to your advantage: Don’t announce all of your event’s entertainment at once. The performers you’ve booked are one of the most exciting aspects of your event, so keep your audience hooked by releasing entertainment announcements once or twice a week. This will encourage event-goers to frequently check their emails and visit your social media sites because they’re always left wanting to know more.
- Keep your email marketing alive: With all the social media talk, it’s easy to forget that email marketing isn’t dead. The truth is, it’s inexpensive and can give you some of the fastest results and highest revenue (even above social media). Strategically plan when you send your emails and who you send them to, you may be surprised by the results!
- Have promotional giveaways: Everyone loves feeling like they got a good deal, and that’s no different when it comes to your event’s tickets. Have a one-day sale, or give away tickets at some of your outreach efforts. Kids will always need to bring an adult, so you can almost guarantee that if you give away a kid’s ticket for free, it will be matched by one or two paying adults.