Category: Social Media

4 Top Social Media Trends For 2019

It’s almost 2019, and (along with some fun surprises from Saffire!) that means a whole new year to connect with your friends on social media. Social media is constantly changing, but new features and ways to engage with your followers make it an exciting time to connect. Here are our top social media trends to … Continue reading “4 Top Social Media Trends For 2019”

It’s almost 2019, and (along with some fun surprises from Saffire!) that means a whole new year to connect with your friends on social media. Social media is constantly changing, but new features and ways to engage with your followers make it an exciting time to connect.

Here are our top social media trends to try next year.

  1. Use Stories

2018 was the year of the “story,” and it’s not going anywhere anytime soon. This year, the feature blew-up on Snapchat, Facebook, Instagram, and is even being integrated on YouTube and LinkedIn. Gone are the days when posts were seen as highlights of the past. In 2019, it is all about in-the-moment content. With some 400 million daily Instagram Story users, it is clear that audiences expect to have a more intimate relationship with brands than ever before. This is especially true for Millennial and Gen-Z consumers, who rate authentic relationships and FOMO as key influences for engagement and brand loyalty. For brands, this means constantly keeping fans involved – and stories are a great way to get started.

  1. Try Marketing Through Messaging

Rumor has it that the internet has not slept since it was born in 1983. Nowadays, consumers are constantly on the go with their devices in hand. People have come to expect almost instant responses when sending comments and private messages online. Because of this, organizations are learning that they must keep up with the demand from their customers. Facebook has also been adding new features to its Messenger app and rewarding business pages for maintaining high message response rates. It is clear that the social media giant sees messaging as a key tool in 2019, and Facebook isn’t the only one who feels that way. Studies show that more than 1.5 billion people use WhatsApp and other messaging apps each month.

3.Engage with Micro-Influencers

Anyone with an Instagram page knows that influencers have quickly become this generation’s celebrities. While working with powerful well-known influencers can get you big results, it can also be costly. That’s why many brands are now choosing to work with smaller social media users called “micro-influencers.” While they may not be celebrities, studies show micro-influencers still have great influence over their audiences – think of it as word-of-mouth marketing for the internet age. They key is to find relevant and trustworthy accounts to partner with. The best part? Unlike celebrity influencers like Kim Kardashian, who are known to charge up to $500,000 a post, 83% of micro-influences charge under $250. Try searching for accounts using hashtags related to your organization. Keep a lookout for profiles with high engagement and eye-catching posts.

4.Set up Shoppable Posts

Every marketer has been faced with the question – “how will social media directly contribute to the bottom line?” In 2018, Facebook and Instagram finally answered our question with shoppable posts, allowing users to buy their favorite products without ever leaving the app. Shoppable posts on Instagram and Catalogs on Facebook are a great way to help customers discover and purchase your merch. The key, however, is to remember to distinguish your post from other e-commerce by keeping it fun and interactive. It is still social media, after all.

 

Social media is all about creating a stronger relationship with your customers. In 2019 remember to build genuine relationships, put your customers first and have fun! That’s the magic recipe to a successful and profitable year on social!

Analytics Don’t Have to be Scary: What to Measure for Social Media

So, you’ve got great graphics, interesting content and even some fun videos, but your posts aren’t performing as well as you expected. What gives, and where do you go from here? Analytics can be scary for beginners. With so many numbers and terms, how do you know what’s important? Using analytics to drive better social … Continue reading “Analytics Don’t Have to be Scary: What to Measure for Social Media”

So, you’ve got great graphics, interesting content and even some fun videos, but your posts aren’t performing as well as you expected. What gives, and where do you go from here?

Analytics can be scary for beginners. With so many numbers and terms, how do you know what’s important? Using analytics to drive better social media performance can take some time to get right, but when you do, it can make a huge difference!

The most important thing to remember is that, just like the rest of your marketing strategies, everything you do on social media should tie back to your company’s audiences and goals. Take some time to figure out just what it is that you want from your social media pages – is it brand recognition, sales or maybe to provide important information to customers? Then, you can use analytics to assess how close you are to meeting your goals.

Audience

Audience size does matter, and often it’s the first thing that people see when they click on your profile. While there is much more to social media than your follower count, having a sizeable and targeted audience is the easiest way to make sure your posts are reaching the right the people. Although it might seem easier to quickly build your audience through family, friends or other filler accounts, your goal should always be to shoot for quality and not just quantity. That means gaining followers that are likely to appreciate and engage with your content, and ultimately support your business both on and offline.

When investing in a high-quality audience, look for analytics that tell more of the story than just follower count. Who are your followers? Facebook Insights, Instagram Insights and Twitter Analytics all allow you to view simple demographics for your followers. Check out your demographics tab to make sure your followers are in line with your company or event’s preferred audiences. If not, try running targeted ads, using growth tactics to target specific groups, or even switching up your content strategy to attract the right people.

Post Reach

When it comes to social media, “reach” refers to the number of people who viewed your post. It used to be a sure thing when you posted something that your followers would see it. Now, thanks to tricky algorithms, it isn’t quite that simple! Watch your reach to see how many people are paying attention to your content. On popular sites like Facebook, Twitter and Instagram, reach typically works like a snowball effect. The more people that view, like and positively engage with your post, the more people your post will reach. More people reached can mean more followers and ultimately more customers!

Engagement

If you take a photo and nobody likes it, was it ever really posted?  Likes, reactions, comments, clicks, shares, ect… all count as engagement. High engagement is a sign that your audience feels connected with your content. It can be hard to predict which posts will get the most engagement or even “go viral,” but by looking at previous patterns of success, you can get a better idea of what your audience is interested in. Which kinds of posts are your followers most likely to engage with? What text did you use? What kind of content did you feature? See if you can link periods of high engagement and growth to specific posts or events. You can also calculate your engagement rate or percentage to get a better idea of which posts are doing best. Use this knowledge in the future to help build a more successful content strategy.

What’s Your Social Story?

Snapchat! Facebook! Instagram! Other than all being social platforms what do they have in common? “Stories!” Snapchat created the original Stories feature where users could upload snippets of their life and offered fun photo filters that would change your face, voice or background. In the past nine months, both Instagram and Facebook have released their … Continue reading “What’s Your Social Story?”

Snapchat! Facebook! Instagram! Other than all being social platforms what do they have in common? “Stories!” Snapchat created the original Stories feature where users could upload snippets of their life and offered fun photo filters that would change your face, voice or background. In the past nine months, both Instagram and Facebook have released their own Stories feature and it looks almost identical to Snapchat’s version.

Where should you tell your Story?

So now that the three big social media platforms have the same feature, which one should you use to tell your Story? Well first off, Facebook is seeing incredibly slow growth in utilization of the Story feature. Additionally, Facebook isn’t allowing Facebook Pages to create a Story yet, as this is currently only for individual profiles. We imagine this will be rolled out to Pages and advertisers sometime over the next year.

The advantage of Instagram Stories is that if you already have a maintained Instagram profile, you do not need to acquire new followers like with Snapchat – you have instant reach because of your existing followers. Additionally, Instagram Stories has surpassed Snapchat with the most daily users, with 50 million users using Stories!

Not surprisingly, there has been a significant decline in Snapchat usage and downloads since the launch of Instagram Stories. The functionality is just too similar. However, Snapchat has captured a much younger audience than Instagram, which is heavily used by Millennials that are starting to move into their thirties. Snapchat is still the perfect platform to capture this younger audience.

One of the great things about Stories is that you can save the video to your device from any of the three platforms, so there really is no reason to choose just one! Get out and make some great content and post it to Snapchat, save it and then upload it to Instagram Stories and finally head over to Facebook and upload your video to your Page’s timeline! Someday you should be able to upload directly to Facebook stories, but in the meantime, newsfeed videos are still very attention grabbing and successful.

As you know, video content is king, so get out that phone and start creating content!

 

 

 

 

 

 

 

 

Seven Tips to up your Ratings Online!

The internet can just be a cruel place sometimes. It doesn’t take long for people to realize that they need to sensor what they post on their personal social media accounts and work hard on their personal reputation. What is surprising is that some marketing and PR teams are not as concerned about what is … Continue reading “Seven Tips to up your Ratings Online!”

The internet can just be a cruel place sometimes. It doesn’t take long for people to realize that they need to sensor what they post on their personal social media accounts and work hard on their personal reputation. What is surprising is that some marketing and PR teams are not as concerned about what is being posted about the organizations that they represent. With every incident being recorded and shared across social media, a brand’s reputation can be tarnished very quickly. Just ask United Airlines! You should always have a PR plan in place to deal with whatever might be thrown your way. In today’s digital world where photos, social media and news stories are everlasting, upholding your reputation online is more important than ever. Remember that without a positive reputation, no brand can truly flourish.

How exactly does a consumer judge your reputation?

Think about when you plan a trip out of town, or even pick a new event to attend, do you make the decision yourself? Most of us talk these ideas overwith friends and family. If they respond positively you are more likely to pull the trigger and buy your tickets or book your travel! If they don’t, you will seek out another option, many times a competitor of yours. This thought process is how people are determining your online reputation. They are looking for recommendations, online reviews, ratings and feedback. The opinions of people that are not associated with your brand have a much greater impact on your future customers than your branded marketing efforts.

According to a 2015 Connected Consumer Survey, nearly 80% of people report that the internet is the first place they look when they need information, and over 50% are using search engines to look up brands. While you would prefer to control what potential customers see about your brand online, search engines allow them to access a variety of other information that you don’t control including reviews, non-branded social media posts, consumer photos and more.

Do you know where you are being rated?

Some review sites require you to create a business page with them while others are created by the people leaving the reviews. The top 3 review sites that you should be on is yelp.com, tripadvisor.com, and google+. Make sure to create a page for your business so that you can monitor your online presence as well as post photos, hours, website links, and more. Receiving positive reviews can not only get you free advertising on these platforms, but it also gives credibility to your brand.

  • Promote the good and fix the bad. Capitalize on the positive reviews and use the negative ones to improve upon what you’re doing. Constructive criticism is not always easy to receive, but these reviews are a direct reflection of how people see you. Take negative reviews as a wakeup call and appreciate how it may be enabling you to improve.
  • Make sure all your positive reviews are seen. Yelp uses an algorithm to hide reviews that appear fake. Unfortunately, many real reviews get stuck in this filter. To avoid this, you can ask your reviewers to make their profile seem more legitimate. They could add a profile picture or check into local places near you.
  • Don’t ignore negative reviews. This is going to happen. It is impossible to meet everyone’s wishes. It’s important to acknowledge what wrong doing has been done or to clarify anything that may not be correct. Approach these reviews in a diplomatic fashion. Lastly, invite the reviewers to give you a chance to improve their experience in the future.
  • Fight fire with fire. In some, very rare instances you can respond to negative reviews with humor. We don’t advise that you respond immediately after reading the post, but to wait until you have cooled off and can efficiently add some humor to your review. This will not only show other customers that you are paying attention to their opinions but that you also have a sense of humor. A great example of a brand responding with humor is the video, Visit Lubbock Mean Tweets https://youtu.be/8i0bHJBnxBo
  • Keep them coming back for more. Share how you have improved your services based on the customer feedback. Show your customers how your brand welcomes their opinions and encourages repeat visits.
  • Amplify your reach. Get engaging content in front of your audience to help drive traffic and positive reviews. Running a few $5 per day Facebook ads, for example, can allow you to significantly increase your followers and can help improve your rating on Facebook. When someone is a fan, they are usually less likely to leave a negative review. Be sure and post your content on all your social media platforms.
  • Improve your reputation by exceeding expectation offline. Don’t let all the time spent on perfecting your online image go to waste by not performing in person. Insure that your employees are practicing what you preach online.

The secret to keeping up with your online reputation is to stay true to who you are as a brand. Customer service should be your number one concern. Provide an excellent experience from start to finish. Stay engaged with your customers and you will see your rating begin to creep up closer to a 5-star average! Do you have a tactic that you use to increase your rating? Let us know in the comments below!

Contests to Increase Social Engagement!

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests can … Continue reading “Contests to Increase Social Engagement!”

While contests have been around for centuries, they have recently taken on a new life with the evolution of social media. Contests are not the answer to every marketing challenge, but you should consider making them a part of your social media plans. Whether your event, venue or destination is big or small, contests can help drive engagement at a minimal cost.

Contests aren’t always successful and don’t always magically drive engagement. The most successful contests are usually very simple, while the contests that fail are usually too complicated for the participants to understand and engage.

So, what is the key to keeping your audience engaged? Simplicity! Ease! Fun!

The most effective way to keep your contest simple is setting an easily manageable objective. What results are you shooting for? What do you want to gain from the post? Be sure to think it through logically by following these steps:

  • Set Goals: What are you trying to achieve? For example, do you want to gain more likes, comments, views on your video, or acquire new email addresses?
  • Consider your Audience: Who are you targeting? It is important to hone in on who your demographic is for the post. Are you trying to reach men or women, kids, teenagers or maybe basketball fans? It will be easier to generate your contest once you have narrowed down on who you want your message to reach.
  • Determine the Contest Time Frame: For small contests where your only objective is to receive likes and comments, we suggest that you run daily contests. For a more complex contest that you want to acquire more personal information or a lengthy submission, we advise that you run the contest for a longer period.
  • Create a Prize Package: Everyone wants to win, especially when they can win multiple prizes in one giveaway! The bigger the prize, the more information you can require from participants. Plan a budget on how much the prize will cost your venue, event, or destination.
  • Execute – Plan the Fulfillment: Know how you can deliver the prize and how to execute the entire plan. Do you need to mail the prize to the winner? Do they need to pick it up?
  • Prizes: To have a great contest, you need to provide prizes. Everyone loves to win things. What is it that you can afford to give away? It doesn’t need to be expensive, but it does need to be relevant to your venue, event, or destination. You can work with local partners in giving away hotel stays, restaurant gift certificates, concert tickets, etc.

Here are 5 simple ideas to get you inspired for your next event!

Contest #1 – Likes and Follows

Facebook likes and follows are simple and easy contests to execute with hundreds of options and ideas:

  • Help us get to 12,000 fans! When we get there, we’ll give away FREE _____ (concert ticket, 2-night hotel stay, etc.)! SHARE this status for your chance to win!
  • Be sure and ALWAYS use compelling images.

Contest #2 – Caption This

Caption This Contests are always a hit! From our experience, caption contests generate more responses than any other contest. Find photos from your past event or images from around your destination. Make sure they are fun, a little goofy and generally aesthetically appealing. Fan favorites are usually animal photos. (explain what this is a little more. Maybe give an example?)

Contest #3 – Photo Comments

Generating interaction among your fans is a great way to build community. Posting a colorful photo will catch their attention in their News Feed. Here are a couple of easy examples:

  • FOOD! Everyone loves food. Post a photo of a unique food item.
  • KIDS! Post a photo of a young kid having fun at your event or destination.
  • HISTORY! Post an image of a historical building or spot.

Then have them post a photo in the comments with their favorite food, in front of a landmark, etc.

Contest #4 – Instagram

Instagram has become the social media platform of choice for many Millennials and Gen Zs (people born between 1980 and 2012). When engaging with this age group, make sure your prizes are things they would want to win and are “trendy”! Don’t be afraid to use hashtags.

  • Double tap and win: Post photos on Instagram. “Double tap this photo and follow us on Instagram to automatically be entered to win a prize pack. Winner announced Monday.
  • Tag three friends to win: “We’re giving away ____ (ride tickets, a hotel stay, gate admission, etc)!! Tag 3 friends to win. #Giveaway #Tag3 #Fun #Friends

Contest #5 – Re-Tweets

Twitter contests are super easy to execute and don’t take a lot of time. Here are few examples:

  • Re-Tweet: We’re giving away a 2-night getaway at our seaside hotel. Retweet to win #VayCay #Fun #GetAway
  • Creative Answer: Explain in 140 characters or less why you deserve to win free tickets to our event. Make sure you tag us to be eligible #TheEvent

 

So, there you have it, a few simple ways to get more social engagement. If you haven’t run a contest yet, give it a shot and let us know how it goes!

“Instant” Marketing Success with User Generated Content

Crockpots and Saffire go together like Velveeta and Ro-Tel. We couldn’t serve up our World Famous Saffire Queso without that handy appliance. Recently, the Saffire Team has noticed a new crockpot in town that was making waves throughout our social media feeds. After doing a little more research, we found that we stumbled upon a … Continue reading ““Instant” Marketing Success with User Generated Content”

Crockpots and Saffire go together like Velveeta and Ro-Tel. We couldn’t serve up our World Famous Saffire Queso without that handy appliance. Recently, the Saffire Team has noticed a new crockpot in town that was making waves throughout our social media feeds. After doing a little more research, we found that we stumbled upon a raging marketing success story that our Saffire friends and family can implement in their own marketing efforts.

The Instant Pot has taken the world by storm and is even number one on the Amazon best sellers list. Ever heard of it? Even though Instant Pot has never been advertised on TV or print, we are sure that many of you have seen it on social media or heard about it at a holiday party. Millions learned of this electric pressure cooker/Crockpot/rice cooker combo because of the power of word of mouth
marketing and user generated content. Instant Pot has been in business since 2010, but it wasn’t until late last year that they started flying off the shelves and piling up on front porches. Instant Pot was savvy enough to know that social media is a crucial component to reaching out to their customers. So, they sent 200 bloggers and cookbook authors the Instant Pot to try it out for themselves. This strategy not only helped get their name out to the public but they also received tons of FREE product placement on many of the blogger’s and author’s websites, blogs, and social media pages. By using these social influencers, they were able to become a household name, go viral and sell over 250,000 units on Amazon Prime day, all without having to pay for expensive print and TV ads.WOM - 2

So, you are now thinking that’s great for Instant Pot, but that will never work for my event, venue, or destination. Don’t be silly! User generated content is easier to integrate into your marketing plans than you think. It is also a more organic way of reaching your customers. Many consumers today will trust a third party much more than they trust content from brands.

 

THE SOCIAL INFLUENCER

Your first step is to identify your audience and influencers.  Find an influencer that will accurately represent the messages you want your audience to see. This could be a famous Instagram teenager, travel or column writers, or even a local news or DJ personality. Once you have established your influencer, events, venues and destinations can work together on providing that person with a unique experience of attending events, staying in trendy hotels and eating at local restaurants, all while broadcasting out their experiences to their followers.

It is also important to let your social influencers have creative control and be engaged in the planning process. These influencers did not just coincidentally gain thousands (or even millions) of followers. They built their large and engaged followers base by knowing what their audience wanted. They are experts on what is appealing to their followers. By giving the creative license to your influencers they will be able to introduce your event, venue, or destination authentically.

Finally, you need to be consistent and live up to this newly generated hype. There is not a one size fits all plan to building brand reputation. Your community involvement needs to focus on long-term benefits rather than quick marketing attempts.

It’s easy to understand why so many companies are taking advantage of user generated content marketing. Don’t let this simple & affordable opportunity to reach out to your audience pass you by. You will be surprised at the additional business word of mouth marketing will generate for your event, venue, or destination this year.

 

Stay Organized with Trello

  Are you having trouble staying organized? Is your wall calendar just not keeping up in the digital world? Here at Saffire, we’ve started using Trello to stay organized! Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and … Continue reading “Stay Organized with Trello”

 

Are you having trouble staying organized? Is your wall calendar just not keeping up in the digital world? Here at Saffire, we’ve started using Trello to stay organized! Trello is a collaboration tool that organizes your projects into boards. In one glance, Trello tells you what’s being worked on, who’s working on what, and where something is in the process.

Trello uses “cards” which contain each of your tasks or ideas. In each card, you can add members, labels, checklists, any attachments and even a due date. Each card is filed under a list and can be easily moved from list to list. For example, you can have a “to do” list, “overdue” list and a “completed list” and easily move the cards to their appropriate list. Cards and lists are then housed under boards in order to stay organized and keep your projects separate. You can also add an unlimited number of members to a Trello board in order for multiple people to collaborate.

Trello boards can be extremely effective as both a meeting agenda and task tool. We use trello boards to list out our agenda in cards. Then, we take notes under each agenda item, assign a task to someone and put a due date on that action item.

 

 

Another great way to utilize Trello is to place your marketing editorial calendar into a board. You can switch to a calendar view and anyone on your team can see what posts, emails or content is scheduled to be published so your team can plan accordingly, whether that means graphic design or preparing copy for social media.

 

 

For our event planners, this can be an extremely powerful tool to help keep your event prep work organized. Tasks can easily be seen by your team such as when tickets go on sale or entertainment announcements are made. As we all know, plans can drastically change and Trello makes changes easy! Simply drag & drop a card onto a new date on the calendar and the due date will update automatically.

 

 

There are endless uses for this powerful tool! Let us know if you use Trello and how you use it!

 

 

 

 

 

Using the Facebook Events Feature

As we all know, Facebook is the biggest social networking platform in the world with over a billion users. Since its launch, Facebook has evolved and brought new features for users as well as businesses. One of their most improved features are Events, which give an opportunity to individuals as well as organizations to promote … Continue reading “Using the Facebook Events Feature”

As we all know, Facebook is the biggest social networking platform in the world with over a billion users. Since its launch, Facebook has evolved and brought new features for users as well as businesses. One of their most improved features are Events, which give an opportunity to individuals as well as organizations to promote their events on Facebook. Before this change, the Events
feature didn’t work very well for organizations and was a much better tool to invite friends to events such as your backyard barbecue.

After years of research and design, Facebook has improved upon their Events feature and made it a great tool for marketers. Today, over 500 million people search Facebook Events each month to find local events to attend, making the Events feature an important marketing tool to increase attendees.

During a recent presentation by the Facebook Events team, Facebook talked about the new success of the Events Feature with a case study on the event “Water Fight New York NYC.” In 2014, before Facebook started focusing on Events, the Water Fight NYC only had 1,400 attendees showing on their Facebook Event. Then, in 2015, after more features were put in place, the event skyrocketed to 64,000 attendees.


How to Market your Event

For a more guerrilla marketing approach, you can invite your friends list and ask your friends, relatives and event staff to invite their friends and share the event on their personal pages.  You are also able to use the Facebook ads to target your desired audience. When someone says they’re “Going” to your event, it creates a story that may appear in other’s News Feed so that their friends and followers can see they’re going and then decide to attend too.

To grow your attendee list using ads, you’re able to specifically advertise your event. This has a different mission than normal facebook ads, which is to get more attendees and ticket sales.

Event promoters often get better results when they:

  •         Set up a lookalike audience to show ads to people similar to your followers
  •         Use a CPM bidding strategy to get more people to respond to your event and buy tickets
  •         Create a conversion pixel to see which ads worked well and they can also measure performance
  •         Create an ad with using the “Ticket Link” which will allow you to create ads that are optimized to drive ticket sales

What do I do after my event?

So you just finished your event and can finally relax, right? Not exactly. People have connected because they truly care about your event and what you share about it. Facebook’s research has shown that event attendees are wanting the following:

  •         Professional pictures of the event action
  •         Final scores for competitions
  •         To be thanked for attending
  •         To know about future events from your organization

We hope that this has inspired you to add Facebook Events into your marketing efforts. You can also explore some great Facebook resources by reading through Facebook’s Guide to Getting the Most Out of Facebook Events.

Events are about community, culture, experiences and fun and Facebook is the avenue most people choose to share this experience. One inspiring statistic is that within one week of the event, each event attendee, on average, befriends another event attendee on Facebook. Events bring people together!

 

 

 

 

Meet Facebook’s New Emojis

What’s your take on Facebook’s new Reactions? This week, the social media giant went beyond the long requested “dislike” button when adding to their current “like” button. These new Facebook Reactions show a user’s “reaction” to a specific post. Users are now able to select Like, Love, Haha, Wow, Sad and Angry to express their … Continue reading “Meet Facebook’s New Emojis”

What’s your take on Facebook’s new Reactions? This week, the social media giant went beyond the long requested “dislike” button when adding to their current “like” button. These new Facebook Reactions show a user’s “reaction” to a specific post. Users are now able to select Like, Love, Haha, Wow, Sad and Angry to express their opinion in response to the post. So what happened to the user requested “dislike” button?

Well, as it stood, the Like Button was an amazing data source for crafting a user’s newsfeed by providing Facebook with 6 billion Likes per day. The Like button was able to tell Facebook algorithms on how to distribute content unique to each user. In looking at a dislike button, it just didn’t cut it. In normal Facebook fashion, they took a request to the next level. Facebook hired a team of 5 data and behavioral scientists to figure out what emojis should be added to Facebook. At first it appeared that they would need hundreds of emojis to accurately show what users wanted to express, but the typical Emoji bank of 100 emojis just wouldn’t work for Facebook. They then set out to find the 5 basic emotions of Facebook comments, which resulted in their current offerings of reactions.

So, now that Facebook is a public company, you can usually follow every decision to the money… the ads. What do these “reactions” do for advertisers? Well, it provides instant feedback on posts, which will allow advertisers to craft their content and messages appropriately. For example, if a Political Action Committee (PAC) posts negative content and articles about their opposing views, an “angry reaction” is the desired outcome. If that same PAC then posts something supporting their views and they get lots of “likes”, “wows” and “loves”, they are then validated in their content choice.

With all of this new data, Facebook will soon be rolling out tools for advertisers to evaluate the new “reaction” data and improve (then hopefully increase) their marketing efforts on the platform.

Get ready for a wild ride folks, because Facebook just made it even easier for marketers to consider the site their number 1 marketing platform.

 

 

 

InstaChanges & Upgrades

  Have you been overwhelmed with Millennial Marketing Trends and Statistics? Well, let’s talk about Generation Z (aka Post-Millennials, iGens or Plurals). Generation Z is shifting away from Facebook at an alarming rate! Generation Z says, “I can’t be myself on Facebook because it is full of MOMS…that’s why I like to use Instagram and … Continue reading “InstaChanges & Upgrades”

 

Have you been overwhelmed with Millennial Marketing Trends and Statistics? Well, let’s talk about Generation Z (aka Post-Millennials, iGens or Plurals). Generation Z is shifting away from Facebook at an alarming rate! Generation Z says, “I can’t be myself on Facebook because it is full of MOMS…that’s why I like to use Instagram and Snapchat.”

Instagram has 400 million worldwide users. There have been over 40 billion photos shared at a rate of 80 million per day and with an average 3.5 billion daily “likes.”

So now what are marketers going to do? How can we be on so many platforms and still not reach who we need to?

Well, Facebook has had you covered since 2012. Facebook saw the trends and heard the feedback and knew they needed to do something drastic. In April of 2012, Facebook bought Instagram for $1 Billion, which many thought was a bad move for a product with no business model. However, after years of growing Instagram, Facebook has integrated their advertising platform into the app. This allows marketers to catch the “Moms”, Generation Z, Millennials and Boomers, all in one integrated platform!  

To get setup, all you need to do is go into your Facebook settings and connect your Instagram account so that the ads can be pushed over to the app.

Then you will create your Facebook ad as usual, except you’ll also need to select Instagram Ads… it’s THAT easy!

For those of you that fully utilize Instagram already, a common complaint has been that you cannot switch between your personal Instagram account and your Business Account, requiring you to sign in and out every time. However, now Instagram lets users switch between several different accounts within the app. You can even switch between FIVE different accounts!

With these new changes, expect the number of Instagram users and accounts to continue to climb.